Sr. Brand Manager High Specialty

Abbott

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profile Job Location:

Bogotá - Colombia

profile Monthly Salary: Not Disclosed
Posted on: 4 hours ago
Vacancies: 1 Vacancy

Job Summary

JOB DESCRIPTION:

Sr Brand Manager High Specialty

Position Summary
The Senior Brand Manager is responsible for developing and executing strategic marketing plans for oncology and high specialty products ensuring strong market positioning and sustainable growth. This role drives brand performance through innovative strategies cross-functional collaboration and data-driven decision-making while maintaining compliance with pharmaceutical regulations.

Key Responsibilities

  • Lead the development and implementation of brand strategiesto achieve revenue market share and profitability objectives for oncology/high specialty portfolio.
  • Analyze market trends competitive landscape and customer insightsto identify growth opportunities and adapt strategies accordingly.
  • Manage product lifecycle including launch planning promotional campaigns and post-launch optimization.
  • Collaborate with cross-functional teams(Medical Affairs Regulatory Sales Market Access) to ensure alignment and execution of integrated brand plans.
  • Monitor and report brand performance metrics providing actionable recommendations to senior leadership.
  • Ensure compliancewith all internal policies and external regulations governing pharmaceutical marketing.
  • Develop and manage budgets ensuring efficient allocation of resources to maximize ROI.
  • Build strong relationships with key stakeholders including healthcare professionals patient advocacy groups and internal teams.

Qualifications & Requirements

  • Bachelors degree in Marketing Business Administration or related field; MBA preferred.
  • Minimum7 years of experience in pharmaceutical marketing with at least3 years in oncology or specialty care.
  • Strong understanding ofpharmaceutical regulations market access and patient-centric strategies.
  • Proven track record inbrand management strategic planning and cross-functional leadership.
  • Excellent analytical communication and project management skills.
  • Fluent in English

The base pay for this position is

N/A

In specific locations the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

EPD Established Pharma

LOCATION:

Colombia > Bogota D.C. : Calle 110 No 9 - 25

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes 25 % of the Time

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Not Applicable


Required Experience:

Manager

JOB DESCRIPTION:Sr Brand Manager High SpecialtyPosition SummaryThe Senior Brand Manager is responsible for developing and executing strategic marketing plans for oncology and high specialty products ensuring strong market positioning and sustainable growth. This role drives brand performance throu...
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Key Skills

  • Digital Marketing
  • Marketing
  • Management Experience
  • Profit & Loss
  • Analysis Skills
  • Microsoft Powerpoint
  • Market Research
  • Project Management
  • Product Management
  • P&L Management
  • Product Development
  • Branding

About Company

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WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more

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