Sales Representative

When you work at Daktronics youll be part of something amazing. We design engineer manufacture and support bold eye-catching digital LED display technology and audio systems.

Our products bring excitement to professional college and high school games. They attract customers for businesses around the world and even provide direction for people as they travel work and play.

As part of the Daktronics team youll have interesting impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits and the people are second to none.

What will the work look like for me

You will develop and successfully execute a plan for selling products and services at an acceptable order volume and profit margin in your designated territory.

• You will sell into the On-Premise High School Park & Recreation and Out-of-Home markets which includes calling on direct end-customer resellers dealers audio visual companies K-12 schools Junior colleges architects consultants contractors and sign designers.
• You will be responsible for promoting Daktronics products/services during in-person meetings video conferencing and product demonstrations.
• You will generate orders through financing options such as Daktronics Sports Marketing and leasing partners.
• You will create business through consultative selling by demonstrating the need for Daktronics product offerings.
• You will assist having Daktronics products qualified or specified in proposal requests purchasing cooperatives or consultant recommendations. You will leverage orders through purchasing co-ops as applicable.
• You will grow the active sales opportunities through referrals lead generation and qualification product replacement opportunities proactive prospecting and sustainable relationships. You will promptly follow up on marketing campaign or trade show leads. These activities will be documented in a timely manner using Salesforce CRM.
• You will be the Daktronics expert consultant with an in-depth understanding of Daktronics products capabilities features functions and operation to best meet the customers vision. Product knowledge will include video systems standard scoring equipment audio equipment electronic message centers LCD displays direct view LED displays and frontend control equipment for all product offerings. To become the Daktronics expert you will actively participate in all product and sales trainings.
• You will work effectively as a team member. Work with limited daily supervision.
• Become knowledgeable and follow Daktronics policies processes and procedures.

Where is this opportunity located

Will cover the New York area with preferred resident locations of Syracuse Binghamton or Albany. Other locations may be considered.

What are the pay and perks

The typical hiring range forthis position is$75000 to$1000000annually based on the location position is eligible for discretionary bonus actual offer will consider a wide range of factors including relevant education experiences location and applicable local legislation.

Information about Daktronics benefits can be found on our websiteCareer Opportunities ( This information is intended tobe a general overview and may bemodifiedby Daktronics at any time.

To be considered for the Sales Representative position we require the following:

• Bachelors degree in business economics marketing technical area or similar.
• Daktronics or business to business sales related experience.
• Demonstrated ability to learn technical product quickly.
• Communication skills including good verbal and written skills ability to develop and present winning presentations of Daktronics products and services and negotiate contracts favorable to Daktronics.
• Experience selling product values and features. Must demonstrate ability to successfully negotiate price without being the lowest price supplier.
• Understand basics of proposal and sales agreement language to negotiate/finalize agreements in conjunction with Daktronics Legal Group.
• Motivated and a team player. Initiative to solve problems and seek improvement. Goal oriented with proven leadership capability.
• Successful candidate must either reside or be willing to reside within Syracuse Binghamton or Albany area.
• Work schedule may include evenings and weekends for presentations trade shows and meetings.
• Computer skills to best utilize Salesforce Microsoft Office web navigation and internal electronic systems.
• Effectively exercise discretion and independent judgment.
• Physically able to connect demo trailer to vehicle.
• Ability to travel by air and ground. Valid drivers license. Must be able to meet and maintain Daktronics Driving Eligibility Requirements. Motor vehicle records will be checked. Average 18 trips per year with the range being 1-4 days on average two (2) of these trips involve a weekend the average days away is 14%.
• Fluent in English written and verbal.
• Applicants must be 18 years of age or older.
• Daktronics does not sponsor renew or extend immigration visas for this position.

Ready to make an impact Apply now and start your journey with Daktronics.

Daktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or other characteristics protected by law.