Social Media Lead — Studio Planhat

• London
• On-site

Job Description

Mission

Build the distribution engine that makes Planhat un-ignorable.

Team

Youll be joining Planhats in-house creative agencyStudio Planhat.

Were building a disruptive B2B brand across web social and traditional print media channels embracing new methods like AI and building plug-and-play systems for GTM teams that allow us to scale high-quality output infinitely.

then Were a team thats always hungry for new challenges. We prioritise scrappiness over seniority and do all our brand design and distribution work in-house instead of delegating out to agencies. Were based in Planhats London hub. Since this is a fast-paced creative role we need you on the ground in London with us.

Role

As Planhats Founding Social Marketing Lead your mandate is to build and run the distribution engine that amplifies everything Studio Planhat createsacross social platforms influencer networks and earned media. Your job is to make sure Planhats positioning messaging and brand dont just existthey move: earning attention gathering momentum and placing Planhat into global conversation.

This is a Lead role with real ownership. Youll define how Planhat shows up across digital channelssocial influencer and earnedand youll design the systems that scale our reach visibility and momentum globally. Youll start deeply in the craft: publishing iterating experimenting and learning what actually breaks through working alongside a team of best-in-class creatives across brand web and motion. Youll model what great looks like in executionshipping real creative and copy at scalebecause you know the fastest way to build the right system is to prove it works.

Bigger picture youre here to architect how our stories earn attention how momentum builds and how Planhat expands its footprint across digital networks communities and influencers. Youll design the cadences distribution loops and amplification patterns that turn Studio Planhats creative output into sustained global conversation.

This is a role for someone who thrives in ambiguity loves building from first principles and gets energy from making ideas travel furtherand matter morethan anyone expects.

Responsibilities

Distribution & amplification

• Own the end-to-end distribution of Studio Planhats output across digital channels including LinkedIn X Reddit YouTube and emerging platforms.
• Ensure our work is consistently amplified correctly framed and adapted for each channeloptimised for reach engagement and relevance.
• Monitor performance and continuously refine cadence timing format and packaging to maximise visibility and momentum.
• Activate organic influencer and earned distribution to extend reach well beyond our owned channels.

Packaging & adaptation

• Turn long-form brand and product work (films editorials blogs launches case studies) into channel-ready social expressions designed to travel.
• Partner closely with brand design web and motion to ensure assets are visually and tonally optimised for each platform.
• Refresh reframe and repurpose existing content to extend its lifespan and impact.

Narrative direction

• Define content themes and narratives by channel to build a cohesive recognisable presence over time.
• Ensure distribution aligns tightly with launches campaigns events and major brand moments.
• Experiment with hooks formats and framing to learn what resonates and codify what works.

Systems & scale

• Track and interpret distribution performance across channels (reach engagement traffic downstream impact).
• Turn insight into action: refine themes guide future production and improve ROI.
• Build repeatable playbooks for adaptation distribution amplification and measurement.
• Lay the foundations for a scalable social and earned-media function youll later hire into.