Senior Manager, Communications and Marketing

Are you an experienced communications and marketing leader with experience building and leading a high-functioning team Join APNA as our Senior Manager Communications and Marketing to strengthen APNAs member value influence engagement and brand impact.

• Work with a strong vibrant team
• An exciting opportunity to do great work that has an impact
• Hybrid Melbourne-based role;
• Substantial salary packaging benefits

About APNA

The Australian Primary Health Care Nurses Association (APNA) is the peak and professional body for nurses working in primary health care. APNA champions the role of primary health care nurses; to advance professional recognition ensure workforce sustainability nurture leadership in health and optimise the role of nurses in person-centred care.

About the role

• The role leads a team of communications and marketing professionals to ensures clear consistent and strategic communication and marketing across all APNA streams. The position oversees campaigns media engagement brand management content development and ensures APNA speaks with one coherent voice.
• The role is hybrid based in Melbourne (APNAs head office is in the CBD).
• Salary range of $115000 to $125000 annually (before superannuation).

Responsibilities include

• Manage and lead a team of communications and marketing professionals ensuring a coordinated approach across multiple channels;
• Service and support multiple units across APNA including managing varying workflows and coordinating across multiple projects;
• Proactively pitch or supervise pitching to national media to support APNAs advocacy and manage media requests and support the CEO and President with public messaging;
• Lead the development and delivery of APNAs marketing strategy in line with organisational priorities;
• Oversee the production of high-quality content for members partners and the public including newsletters web social media publications and announcements;
• Oversee APNAs website social media and digital platforms to ensure a consistent and engaging presence;

Essential skills qualifications and experience

• Experience leading a communications and marketing team including building and maintaining team culture in a distributed team;
• Ability to work across multiple teams build productive relationships and support a One-APNA approach.
• Experience leading integrated marketing and communications with strong skills in content digital brand and campaign delivery;
• Ability to translate organisational strategy into effective messaging and member-focused communication;
• Experience managing digital platforms social media and analytics to strengthen engagement and awareness;

Desirable skills qualifications and experience

• Experience pitching successfully to the press gallery and other national media;

APNAs values

APNAs mission is to improve the health of Australians through the delivery of quality evidence-based care by a bold and vibrant primary health care nursing workforce. This role is vital to helping APNA succeed in its mission.

Better Together We are passionate and collaborative fostering an environment where diversity is valued and all voices are heard.

Positive Disruptor We are community-minded champions of change innately curious and always open to innovation and ideas of the future.

Pursue Excellence We are evidence-based in our approach and hold our stakeholders and each other accountable as we strive for the highest standards of excellence.

Please include in your application

• A 1-2 page cover letter (PDF format) addressing the role responsibilities and skills and experience required;
• A short CV / resume (PDF format) outlining how your experience makes you right for the role including contact details for two referees;

The successful candidate must have work rights in Australia. For any questions please email

Applications close 11:59 pm Sunday 1st February.