Marketing Manager (mfd) All-rounder with Drive, Creativity & a Strong Revenue Focus

Lexxion is a dynamic legal publisher based in Berlin with a strong focus on European law and policy. Our central areas of competences include EU State aid public procurement data protection chemical and environmental law as well as defense and AI all these fields Lexxion publishes journals books and organises conferences trainings and seminars for legal professionals academics and policy makers.

Through our various knowledge platforms we work with the thought leaders in these legal fields and help provide an expert unbiased analysis that can shape the future of Europe. For further information about Lexxion including its full presentation publications catalogue and list of events.

To ensure that our products continue to grow commercially we rely on creative strategic and performance-oriented marketing and this is exactly where you come in.

As a Marketing Manager (m/f/d) you will be responsible for further developing our brand and strategically coordinating and executing market activities with a clear focus on increasing revenue and product profitability. Whether through social media email campaigns or strategic partnerships your goal is to drive demand generate leads and actively grow the revenue potential of our events and publications.

Tasks

Responsibilities

• Revenue Growth & Demand Generation Take ownership of marketing initiatives that directly increase revenue across Lexxions products including conferences trainings seminars journals and books
• Lead Generation & Conversion Optimisation Design execute and continuously optimise marketing campaigns (organic content email marketing) with a clear focus on lead quality conversion rates and sales impact
• Campaign Strategy & Performance Management Plan manage and evaluate multi-channel campaigns using data and KPIs to maximise ROI and revenue contribution
• Social Media Management Strategically manage and expand social media channels (LinkedIn Instagram) not only for brand awareness but explicitly to drive traffic generate leads and support sales objectives
• Copywriting Create persuasive conversion-focused copy for social media advertisements newsletters and landing pages that supports revenue growth
• Collaboration with Product & Teams Work closely with conference managers editors sales and database teams to align marketing activities with commercial goals
• Partnerships & Growth Initiatives Develop and implement marketing partnerships that increase visibility expand reach and generate additional revenue streams
• Visual & Video Content Creation Produce and manage visual and video content (using Photoshop Canva etc.) that supports campaign performance and engagement

Requirements

• Strong revenue-driven mindset with a proven ability to link marketing activities directly to measurable business and revenue outcomes
• 3 years of marketing experience in a professional environment
• Experience in developing and implementing marketing partnerships
• Ability to analyse target markets and implement the most effective marketing strategies to generate demand and maximise commercial performance
• Proven ability to collaborate successfully with product owners (conference managers editors) sales teams and database teams to support revenue objectives
• Experience in social media management and content creation
• Knowledge of video and image editing tools (Adobe Premiere Photoshop Canva etc.)
• Creativity and a strong sense for digital trends
• Copywriting experience ability to create persuasive target-group-specific content

Benefits

Lexxion offers the successful candidate the opportunity to:

• Expand your professional network by working closely with leading experts from EU institutions and agencies top-tier law firms major companies and international legal academics

• Gain broad experience in a fast-growing international publishing house

• Work in a professional environment that values initiative with flat hierarchies and the freedom to turn ideas into commercially successful marketing initiatives

• Join a young international and motivated team

• Excellent written and spoken English is essential; German is an advantage

• Strong organisational and planning skills; ability to work independently

• Confident communicator with strong interpersonal skills comfortable working with high-level experts

• Attention to detail combined with strong big-picture and strategic thinking