Omnichannel Specialist

Are you passionate about transforming customer engagement and shaping the future of omnichannel excellence Do you thrive at the intersection of digital innovation customer experience and data-driven strategy If so we are looking for a forward-thinking and collaborative Omnichannel Specialist to join our Customer & Patient Experience team in South Africa Johannesburg.
This is a unique opportunity to elevate how we engage with healthcare professionals (HCPs) and patients strengthen our omnichannel capabilities and contribute to a seamless personalised experience across all touchpoints.

Your new role

As an Omnichannel Specialist you will drive the development and execution of integrated compliant and insight-led engagement strategies that enhance how we connect with HCPs and patients. You will be a key partner to commercial medical and cross-functional teams helping shape omnichannel journeys that are meaningful relevant and aligned with strategic imperatives.

Your main responsibilities will be to:

• Guide the design and execution of cohesive omnichannel journeys across HCP and patient touchpoints in alignment with local regional and global strategies.
• Optimise content and campaigns across all channels to maximise reach relevance and engagement impact.
• Drive personalisation at scale through marketing automation tools segmentation and triggered journeys. Build omnichannel capability across teams by promoting best practices and strengthening digital literacy.
• Measure analyse and report performance transforming data into actionable insights for continuous improvement.
• Ensure all omnichannel activities follow internal policies compliance standards and regulatory guidelines.
• Identify opportunities for innovation and champion new technologies and digital solutions to enhance engagement effectiveness.

Your new department

You will join the Customer and Patient Experience department a strategic and highly collaborative team working to elevate engagement excellence across the organisation.
The team partners closely with Sales Marketing Medical Regulatory Communications Market Access Digital Excellence and regional OCE counterparts to ensure that omnichannel strategies are seamlessly integrated customer-centric and impactful. We operate in a fast-evolving environment where innovation cross-functional alignment and data-driven decision-making are central to delivering outstanding customer and patient experiences.

Your skills & qualifications

To succeed in this role you should have Bachelors degree in Business Administration Marketing Digital Marketing or a related field.

• 35 years of experience in pharmaceutical marketing digital engagement or omnichannel execution.
• Proven experience managing omnichannel campaigns using CRM or marketing automation tools.
• Strong understanding of compliance content approval workflows and experience building or adapting content.
• Hands-on experience with channels such as email HCP portals WhatsApp for Business IVAs/eDetailing webinars and third-party platforms.
• Exposure to patient engagement initiatives or digital patient platform management.

As a person you are a strategic thinker with a strong ability to turn customer insights into practical long-term omnichannel plans. You bring a customer-centric mindset and solid understanding of digital marketing targeting and analytics allowing you to interpret engagement data and translate it into clear recommendations. You are confident working across digital platforms collaborate effectively with diverse stakeholders and manage multiple projects with ease. You approach challenges creatively think proactively and bring an innovative mindset to your work. Strong communication skills resilience and the ability to create clarity in complex situations define your way of working.

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this we approach our work with an unconventional spirit a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose mutual respect and a willingness to go beyond what we know delivers extraordinary results.

What we offer

There is of course more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us while our benefits are designed with your career and life stage in mind.

More information

To submit your application please upload your CV online (click on Apply and follow the instructions).

Deadline
The 18 of January 2026

We care about your motivation but you do not need to attach a cover letter to your application but please include a few sentences about why you are applying in your CV. To ensure an efficient and fair recruitment process please refrain from adding a photo in your CV.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

Were not your typical healthcare a modern world of quick fixes we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science make healthcare more accessible and treat prevent and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real lasting change in health.