Head of US, Twitch Brand Partnership Studio, Twitch Brand Partnership Studio
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Job Location:
New York City, NY - USA
Yearly Salary:
$ 139600 - 230700
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Were looking for a US Head to join our award-winning Twitch Brand Partnership Studio part of the Amazon Brand Innovation Lab. This role is responsible for managing the US BPS team building creative production and talent disciplines to create incredible brand partnership programs with Twitch creators. You will harness BPS capabilities packaging content sponsorships and interactive offerings as a strategic creative partner for brands who want to create on Twitch. You will be both a creative and operational thinker who knows how to bring bold authentic ideas to life influence cross functional teams across Twitch and Amazon drive operational excellence and critical business decisions with bar raising leadership skills and support the growth of a specialized creative team. You have a deep expertise in content advertising media and digital product trends.
This role is based in New York and reports to the Global Head of BPS.
Key job responsibilities
You will lead the US team for the Twitch Brand Partnership Studio overseeing all aspects of the studio operations customer journey and output including creative production delivery interactive tech and talent relations
You will oversee the development of tentpole formats and content strategies to innovate for brands streamers and viewers
You will drive operational excellence through optimized processes automations and fiscal oversight of team costs campaign operating margins and pricing/planning strategies
You will collaborate with Twitch Ads on sales motions go to market mechanisms and success metrics to drive demand and sell through of BPS programs
You will lead cross-functional workstreams with Twitch and Amazon to strategically drive brand partnership value through Twitch creator initiatives
You will own and action on the customer experience at a strategic level for the team; securing customer feedback ensuring metrics of success are defined and goaled for campaigns and providing best in class service
You will hire and develop the best talent in respective disciplines defining growth paths and performance goals
You will work closely with counterparts in EU5 and ICAA counterparts on global campaign coordination as well as contribute to global initiatives for the studio
A day in the life
Connect with Amazon Ads sales leaders on customer feedback trends
Work with Twitch GTM on packaging strategy and sales motions for specific BPS products and advertiser categories
Examine creator engagement data and trends to support new content offerings and creative formats to test with streamers
Manage pipeline with functional leads to ensure proper resourcing against priorities both proactive and reactive
Present at large client summits and immersion days showcasing the studios work and agenda
Performance management by setting expectations and goals for team members to help them grow
About the team
About Brand Innovation Lab:
The Brand Innovation Lab at Amazon Ads solves strategic brand challenges with innovative first-of-its-kind advertising experiences. Comprised of creatives technologists strategists producers and solutions managers the team partners with clients to create bespoke campaigns that meet Amazon customers in the places they love.
About Twitch:
Twitch is a global community that comes together to create multiplayer entertainment: unique live unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything from casual gaming to world-class esports to anime marathons IRL sports music and art streams.
- 5 years of people management experience
- Experience working at or with a creative or advertising agency network streaming service or studio
- Knowledge of software development and project management concepts
- 2 years of content creation or similar experience
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $139600/year in our lowest geographic market up to $230700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
This role is based in New York and reports to the Global Head of BPS.
Key job responsibilities
You will lead the US team for the Twitch Brand Partnership Studio overseeing all aspects of the studio operations customer journey and output including creative production delivery interactive tech and talent relations
You will oversee the development of tentpole formats and content strategies to innovate for brands streamers and viewers
You will drive operational excellence through optimized processes automations and fiscal oversight of team costs campaign operating margins and pricing/planning strategies
You will collaborate with Twitch Ads on sales motions go to market mechanisms and success metrics to drive demand and sell through of BPS programs
You will lead cross-functional workstreams with Twitch and Amazon to strategically drive brand partnership value through Twitch creator initiatives
You will own and action on the customer experience at a strategic level for the team; securing customer feedback ensuring metrics of success are defined and goaled for campaigns and providing best in class service
You will hire and develop the best talent in respective disciplines defining growth paths and performance goals
You will work closely with counterparts in EU5 and ICAA counterparts on global campaign coordination as well as contribute to global initiatives for the studio
A day in the life
Connect with Amazon Ads sales leaders on customer feedback trends
Work with Twitch GTM on packaging strategy and sales motions for specific BPS products and advertiser categories
Examine creator engagement data and trends to support new content offerings and creative formats to test with streamers
Manage pipeline with functional leads to ensure proper resourcing against priorities both proactive and reactive
Present at large client summits and immersion days showcasing the studios work and agenda
Performance management by setting expectations and goals for team members to help them grow
About the team
About Brand Innovation Lab:
The Brand Innovation Lab at Amazon Ads solves strategic brand challenges with innovative first-of-its-kind advertising experiences. Comprised of creatives technologists strategists producers and solutions managers the team partners with clients to create bespoke campaigns that meet Amazon customers in the places they love.
About Twitch:
Twitch is a global community that comes together to create multiplayer entertainment: unique live unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything from casual gaming to world-class esports to anime marathons IRL sports music and art streams.
- 5 years of people management experience
- Experience working at or with a creative or advertising agency network streaming service or studio
- Knowledge of software development and project management concepts
- 2 years of content creation or similar experience
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $139600/year in our lowest geographic market up to $230700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Director
Key Skills
- Sales Experience
- Customer Service
- Google Docs
- Management Experience
- Millennium
- Retail Sales
- Data Management
- Salon Software
- MINDBODY
- Sales Management
- Leadership Experience
- Yoga
About Company
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