Principal, Blackstone Private Wealth Asia Pacific Marketing

Blackstone is the worlds largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors the companies we invest in and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused onprivate equity real estate public debt and equity infrastructure life sciences growth equity opportunistic non-investment grade credit real assets and secondary funds all on a global information is available at . Follow @blackstone onLinkedInX andInstagram.

Business Unit:

Blackstone Private Wealth

Blackstone Private Wealthwas established to answer the growing demand for Blackstone products from high-net worth investors. Partnering with many of the worlds largest private banks and wealth management firms as well as family offices Blackstones Private Wealthteam packages and delivers the full breadth of Blackstones alternative product capability to these firms and their clients and provides ongoing product and advisor support as well as education and training around alternatives.

Job Description:

Blackstone is seeking a motivated and experienced marketing professional to lead and support marketing efforts for Blackstones Private Wealth business (BXPW) in APAC with primary coverage for Southeast Asia and Australia and broader involvement across the region. This role offers an exciting opportunity to contribute to BXPWs mission of delivering innovative private market solutions and exceptional service to wealth managers and their clients.

As a senior member of the BXPW APAC Marketing team the role will play a strategic and execution-focused role driving the development implementation and measurement of integrated marketing programs. These programs will focus on educating advisors and their clients about private markets and Blackstones solutions tailored for private wealth. The role also includes delivering impactful client engagement initiatives to support the firms distribution partners in their capital-raising efforts.

The individual will collaborate closely with key stakeholders including sales legal & compliance public affairs firm marketing and investment teams while serving as a trusted thought partner to the business. The role requires oversight of all initiatives to ensure timely effective and rigorous execution supporting the Head of APAC Marketing in driving strategic priorities across the region.

The individual is expected to bring extensive regional knowledge and experience working with intermediary channels and alternative investment strategies. The individual will have experience with multiple marketing disciplines including campaign development content strategy and audience journey mapping in the region.

Key responsibilities include but are not limited to:

• Develop and execute integrated marketing strategies to educate advisors and their clients on private markets and Blackstones private wealth solutions leveraging regional expertise to craft tailored campaigns content strategies and audience engagement plans.

• Design and deliver impactful client engagement initiatives including strategic events distributor partnerships and external sponsorships to support capital-raising efforts for distribution partners.

• Partner with sales leadership to align marketing strategies with business objectives and client acquisition goals across Southeast Asia Australia and broader APAC.

• Collaborate with internal teams (e.g. legal & compliance public affairs firm marketing investment teams) and the global BXPW marketing team to ensure alignment consistency and activation of compelling marketing and educational content for the region.

• Oversee the BXPW regional website and drive digital marketing initiatives in partnership with the global digital marketing team ensuring effective activation for each client segment.

• Plan manage and execute marketing campaigns using the full marketing mix tracking outcomes against defined success metrics and optimizing strategies to drive advisor engagement and client acquisition.

• Review and implement processes and workflows to enhance team efficiency while controlling and tracking marketing spend against the set budget.

• Mentor and guide junior marketing associates fostering professional growth and development within the team.

Qualifications:

• 15 years of marketing experience

• Extensive marketing experience in Asia focusing on intermediary audiences bringing deep knowledge of regional wealth and wholesale segments

• Ability to work closely with and advise senior stakeholders

• Ability to apply traditional as well as new and unique marketing approaches including digital marketing strategies

• Demonstrated interest in investments and solid knowledge across alternatives investment products financial services industry and capital markets.

• Knowledge of the regional regulatory and legislative landscape and understanding of financial promotions rules marketing rules across Asia.

• Must have strong written and spoken communication skills; fluency in spoken and written Chinese language is advantageous

• Ability to perform at a high-level within a fast-paced entrepreneurial culture with a focus on excellence

• Ability to work in global organisation managing multiple stakeholders and initiatives simultaneously against tight timelines

The duties and responsibilities described here are not exhaustive and additional assignments duties or responsibilities may be required of this position. Assignments duties and responsibilities may be changed at any time with or without notice by Blackstone in its sole discretion.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race color creed religion sex pregnancy national origin ancestry citizenship status age marital or partnership status sexual orientation gender identity or expression disability genetic predisposition veteran or military status status as a victim of domestic violence a sex offense or stalking or any other class or status in accordance with applicable federal state and local laws. This policy applies to all terms and conditions of employment including but not limited to hiring placement promotion termination transfer leave of absence compensation and training. All Blackstone employees including but not limited to recruiting personnel and hiring managers are required to abide by this policy.

If you need a reasonable accommodation to complete your application please contact Human Resources at (US) 44 (0)(EMEA) or(APAC).

Depending on the position you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:

• Attending client meetings where you are discussing Blackstone products and/or and client questions;

• Marketing Blackstone funds to new or existing clients;

• Supervising or training securities licensed employees;

• Structuring or creating Blackstone funds/products; and

• Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.

Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis. Please speak with your Blackstone Recruiting contact with any questions.

To submit your application please complete the form below. Fields marked with a red asterisk * must be completed to be considered for employment (although some can be answered prefer not to say). Failure to provide this information may compromise the follow-up of your application. When you have finished click Submit at the bottom of this form.