Sr. Manager, Regional Clinical Marketing, Asia
Job Summary
Primary Function of Position
Intuitive is seeking a Senior Manager Regional Clinical Marketing who will partner with a team of clinical marketing professionals across the Asia Region and lead the development of marketing capabilities that support the clinical audience (surgeons and care teams) journey through awareness conversion adoption and sustainability.
This individual will act as a trusted strategic advisor in the marketing of a predefined set of specialties and procedures. They will partner closely with a team of Market-based clinical marketers in Japan Korea China Taiwan and India.
Roles & Responsibilities
Perform a strategic analysis of Regional clinical opportunities and readiness. Establish alignment with key internal stakeholders on the Regional clinical marketing roadmap and tactical plans.
Act as a strategic and execution leader in coordinating clinical audience-related marketing initiatives with Market-level clinical audience marketing teams. Leverage clinical marketing expertise from other Regions and teams and localize relevant marketing resources in the Region and each target Market.
Support each Asia Market in their local clinical audience segmentation persona development and KOL development efforts.
Oversee and guide localization efforts of specialty-specific clinical value messages in Asia.
Support Market-level clinical marketers in creating the necessary collaterals programs and customer engagement channels to engage surgeon and care team audiences.
Create a Region-wide society engagement strategy and build tactical execution plans. Build regional KOLs and programs.
Help the local clinical marketing teams pull through and apply patient-facing educational and awareness programs and content in their Markets as appropriate.
Build marketing capabilities to measure the impact of clinical marketing events and help Markets adjust their tactics in real time.
Capture the voice of the customer across the Region and elevate it to corporate teams for Region-specific campaigns programs and services. Monitor industry activities and support reactive/proactive message and program creation efforts.
Qualifications :
Skills Experience Education & Training
A Bachelors degree in a technical clinical or business discipline. MS MBA or higher degrees preferred.
10 years of well-rounded marketing experience in positions of increasing responsibility in Asia with a focus on procedure/specialty-specific marketing.
Minimum 5 years of experience in surgeon-facing marketing with a history of driving the adoption of clinical therapies in a therapeutic medical device company. Surgical OR experience is required.
Strong track record of collaboration in large-scale and matrixed organizations.
Proven ability to effectively position and message clinical therapies and products internally and externally.
Demonstrated ability for strategic and creative thinking in planning execution and overcoming barriers associated with readiness and customer adoption.
Strong presence and engagement of others demonstrating sound reasoning and concise communication as a storyteller.
Proven record of accomplishment in execution against quarterly and annual plans: a self-starter and a methodical executor.
Ability to travel up to 40% within Asia and globally.
This individual must be based in Singapore or one of our Asia Markets.
Fluency in English is required.
Additional Information :
Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees and prohibit discrimination and harassment of any type without regard to race sex pregnancy sexual orientation gender identity national origin color age religion protected veteran or disability status genetic information or any other status protected under federal state or local applicable laws.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
U.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR 743.13(b)) some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employeeswho are nationals from countries currently on embargo or sanctions status.
Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the governments licensing process can take 3 to 6 months) or (ii) implement a Technology Control Plan (TCP) (note: typically adds 2 weeks to the hiring process).
For any Intuitive role subject to export controls final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employeesstart date which may or may not be flexible and within a timeframe that does not unreasonably impede the hiring need. If applicable candidates will be notified and instructed on any requirements for these purposes.
This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidates experience knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidates qualifications consistent with applicable law.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints. As pioneer and leading company in the field of robotic-assi ... View more