Director, Marketing Audience Strategy & Digital Conversion

Oak Brook, IL - USA

Monthly Salary: $ 159500 - 257000

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology we make access simple and secure for millions of homeowners businesses and communities worldwide. Our flagship brands LiftMaster and Chamberlain are found in 51 million homes and 14 million people rely on the myQ app daily.

The Director of Marketing Audience Strategy & Digital Conversion is a critical leader responsible for transforming how we understand reach and convert our customers across the MyQ ecosystem. This role owns audience strategy and segmentation CDP implementation and activation onsite/app merchandising and performance-driven conversion optimization. This position will build a unified view of our users deploy high intent journeys across channels and optimize our website and app to drive hardware sales subscription adoption and lifetime value. This role blends strategic vision with hands-on execution and cross-functional leadership.

Essential Duties and Responsibilities

Develop a comprehensive audience architecture across the MyQ ecosystem (e.g. GDO-only owners video owners free trials high/medium/low LTV segments)
Define target personas need states and behavioral triggers to inform precision marketing. Partner with brand performance marketing CRM and product to ensure cohesive insight-led audience messaging and targeting
Lead end-to-end CDP implementation roadmap and ongoing governance. Evangelize CDP usage across teams and ensure adoption of best practices
Build multi-touch journey logic triggers and real-time audiences that power email push in-app and paid media activations. Partner with analytics to establish clear data taxonomies event instrumentation and LTV measurement frameworks
Own the experience merchandising strategy and content deployment across and the MyQ app
Define and optimize product detail pages bundle strategies cross-sell/upsell modules landing pages and promotional placements. Collaborate with product UX engineering and creative to ensure experiences reflect brand standards and drive conversion
Lead a robust experimentation program (A/B multivariate testing) across web and app
Develop hypotheses and test roadmaps to improve funnel efficiency reduce friction and increase attach rates trial starts and subscription conversion
Build dashboards KPIs and benchmarks to continuously assess user flow and performance
Translate insights into clear recommendations for engineering product content and media teams
Partner closely with performance marketing to ensure precision targeting maps to onsite and in-app journeys
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
Protect Chamberlain Groups reputation by keeping information confidential
Maintain professional and technical knowledge by attending educational workshops reading professional publications establishing personal networks and participating in professional societies. Contribute to the team effort by accomplishing related results and participating on projects as needed
Motivate and lead a high performance team by attracting developing engaging and retaining team members
Drive the performance management and compensation processes by communicating job expectations monitoring and evaluating performance providing feedback and facilitating employee development per the companys policies
Maintain transparent communication by appropriately communicating organization information to team through department meetings one-on-one meetings appropriate email IM and regular interpersonal communications
Lead and motivate individuals and teams to create a workplace culture that is consistent with the CG mission vision and values

Minimum Qualifications

Bachelors degree
10 years in digital marketing growth ecommerce audience strategy CRM or related disciplines
Deep expertise in CDPs (Segment mParticle Simon Data ActionIQ etc.) and customer segmentation
Proven track record optimizing digital commerce journeys and driving material conversion improvements
Strong analytical mindset with ability to interpret data build cases and influence decisions.
Experience leading experimentation programs and collaborating with UX and engineering teams
Strong understanding of modern marketing tech stack: analytics platforms journey builders testing tools CMS and personalization engines
Exceptional cross-functional leadership communication and project management skills

The pay range for this position is $159500.00 - $257000.00; base pay offered may vary depending on a number of factors including but not limited to the position offered location education training and/or addition to base pay also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. Were proud to be an Equal Opportunity Employer and youll be considered for this role regardless of race color religion sex national origin age sexual orientation ancestry; marital disabled or veteran status. Were committed to fostering an environment where people of all lived experiences feel welcome.

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact in confidence .

NOTE: Staffing agencies headhunters recruiters and/or placement agencies please do not contact our hiring managers directly.

Required Experience:

Director