Associate Marketing Manager, Engagement & Events

Associate Marketing Manager Engagement & Events

The Associate Marketing Manager Engagement & Events will play a key role in driving audience engagement and retention across our portfolio of news products. This position will support the planning and execution of live events as well as develop and manage strategies to increase subscriber lifetime value (LTV) through engagement initiatives. The ideal candidate is a creative data-driven marketer with strong organizational skills and a passion for connecting audiences to meaningful journalism experiences.

What Youll Do

Event Marketing Support
Help to plan coordinate and execute marketing events including editorial event initiatives signature programs conferences and other promotional activations
Coordinate with the creative design team for event branding signage and promotional materials needed for event launch and on-site
Work with the sales & account executive team to identify strategic event sponsorship opportunities
Coordinate with internal teams (editorial design sales) to ensure consistent brand messaging and audience experience
Manage event communications including email campaigns landing pages social media promotion and post-event follow-up

Subscriber Engagement
Develop and execute campaigns to deepen engagement among current subscribers and increase retention
Partner with central marketing teams to optimize onboarding re-engagement and loyalty programs
Monitor key engagement metrics to identify trends and opportunities to improve LTV

Cross-Functional Collaboration
Work closely with analytics and product teams to test and refine engagement tactics
Support broader marketing initiatives that drive awareness subscription growth and community participation
Coordinate and manage vendor and partner relationships as needed for event and engagement activations

Desired Skills & Qualifications
13 years of experience in marketing (experiential) communications or brand management with experience in subscriber loyalty programs
Strong project management skills with the ability to juggle multiple initiatives in a fast-paced environment
Excellent communication collaboration and organizational skills
Experience with CRM tools (Salesforce HubSpot etc.) email marketing platforms and analytics dashboards preferred
Passion for supporting journalism media and customer development

Compensation
In accordance with applicable law Hearst is required to include a reasonable estimate of the compensation for this role if hired in California. The reasonable estimate if hired in San Francisco is between $30$35/hour. Please note this information is specific to those hired in San Francisco. If this role is open to candidates outside of San Francisco the salary range would be aligned to that specific location. A final decision on the successful candidates starting salary will be based on a number of permissible non-discriminatory factors including but not limited to skills and experience training certifications and education.

Our Benefits
At Hearst Newspapers we not only support our employees through personal and professional development but we also believe in promoting each individuals physical financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:

Physical Wellbeing: Medical Dental and Vision coverage to keep you and your family healthy
Invest for the Future: Competitive retirement plan with matching program in most markets
Generous Paid Time Off: Recharge with ample time off including holidays and vacation
Paid Parental Leave: Support for growing families with paid leave for new parents
Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones
Emotional Wellbeing: Be your best self with our mental wellness benefits
LGBTQ & Inclusive Health Services: Inclusive healthcare designed for every individuals unique needs
Fertility Coverage & Menopause Support: Helping you along every step of your family journey
Pet Wellness Reimbursement & Rover Credits: We care about your pets too helping you keep them happy and healthy

And moreclick here for additional benefits and details

Hearst Newspapers Overview
With 2500 employees across the nation Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications including the Austin American-Statesman Houston Chronicle San Antonio Express-News San Francisco Chronicle and Times Union (Albany). Our portfolio also includes several top digital-only news and lifestyle sites such as Chron. CT Insider MySA and SFGATE along with marketing services businesses like Medium Giant and entertainment brands such as King Features Syndicate.

At HNP were investing in new and innovative ways to tell stories growing newsrooms diversifying tools and evolving platforms to support the millions of people who trust us each month to help them make decisions take action and be inspired.

Be part of something bigger Your Headline Awaits

About Hearst Bay Area
Hearst Bay Area Northern Californias largest news media and services group is a division of Hearst Newspapers recognized most locally by two of our content brandsSan Francisco Chronicle and SFGATE. Hearst Bay Area connects businesses large and small with their target audience through an advanced suite of multi-touch omnichannel marketing and advertising solutions unmatched by local or national competitors.

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