Senior Brand Marketing Manager, Brand & Culture

About the Role

We are hiring a Senior Brand Manager to own culture-first 360 degree brand campaigns that shape how millions of people think and feel about money. This role leads creative strategy and execution directs agency and in-house creative activates talent and creator partnerships and manages campaign P&Ls. This is an operator and a creative leader. You will be accountable for ideas that break culturally and for the systems that scale them across paid social partnerships PR product and retail. You will be responsible for creating culturally impactful ideas and for the strategies that ensure their widespread implementation across all channels including paid media social platforms partnerships PR and product experience.

The base salary offered for this role and level of experience will begin at $130050 and up to $180600. Full-time employees are also eligible for a bonus competitive equity package and benefits. The actual base salary offered may be higher depending on your location skills qualifications and experience.

In this role you can expect to

• Lead end-to-end 360 degree brand campaigns from insight and brief to production launch and measurement. Own the strategy and creative point of view.
• Serve as Chimes brand steward across paid social partnerships PR product and owned channels to ensure a consistent differentiated voice and aesthetic.
• Lead in-house contextual ad creative: partner with media paid and organic teams to optimize and leverage assets across channels
• Drive world-building activations (ie brand / merch collabs) co-marketing and content production around specific consumer passion points
• Define brand health and campaign success metrics partner with analytics to measure impact and iterate based on learnings.
• Be accountable for campaign budgets and make production and media tradeoffs to deliver creative excellence at scale.
• Work cross-functionally with product marketing growth social and communications to ensure the brand is embedded across major customer touchpoints.

To thrive in this role you have

• 6 years of experience in brand marketing creative strategy or integrated marketing with clear experience building cultural work. Experience may include in-house brand roles or agency roles at culture-first creative houses.
• Demonstrable portfolio of integrated campaigns that show cultural insight creative leadership and measurable impact.
• Experience translating big creative ideas into channel-specific activations with measurable outcomes and a bias for testing.
• Proven ability to manage creative development end to end from briefing and concepting through feedback and final delivery across both internal teams and external agencies.
• Strong cross-functional collaborator with experience partnering across creative social growth comms and product marketing to maintain brand consistency.
• Deep understanding of brand and campaign performance metrics; able to define KPIs analyze results and apply insights to optimize creative and messaging.

#LI-Hybrid #LI-AM1

A little about us

At Chime we believe that everyone can achieve financial progress. We created Chimea financial technology company not a bank*on the premise that core banking services should be helpful easy and free. Through our user-friendly tools and intuitive platforms we empower our members to take control of their finances and work towards their goals. Whether its starting a savings account purchasing a first car or home launching a business or pursuing higher education were proud to have helped millions unlock their financial potential.

Were a team of problem solvers dreamers and builders with one shared obsession: our members. From day one Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owners mindset to our work refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams our company and our members.

We believe in being bold dreaming big and taking risks while also working together embracing our diverse perspectives and giving each other honest feedback. Our culture remains deeply entrepreneurial encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission we must earn and keep peoples trustso we hold ourselves to the highest standards of integrity in everything we do. These arent just words on a wallour values are embedded in every aspect of our business serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we dontwho will

*Chime is a financial technology company not a bank. Banking services provided by The Bancorp Bank N.A. or Stride Bank N.A. Members FDIC.

What we offer for our full-time regular employees

• Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices plus team and company-wide events depending on location. Whether youre coming in regularly or are part of our fully remote program youll stay engaged with your work and teammates.**
• In-office perks including backup child elder and/or pet care plus a subsidized commuter benefit to support your regular commute**
• Competitive salary based on experience**
• 401k match** plus great medical dental vision life and disability benefits
• Generous vacation policy and company-wide Chime Days bonus company-wide paid days off**
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to Maven a family planning tool with $15k lifetime reimbursement for egg freezing fertility treatments adoption and more.
• In-person and virtual events to connect with your fellow Chimersthink cooking classes guided meditations music festivals mixology classes paint nights etc. and delicious snack boxes too!**
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress**

**Perks also available to Chime Interns.

We know that great work cant be done without a diverse team and inclusive environment. Thats why we specifically look for individuals of varying strengths skills backgrounds and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race color ancestry religion sex national origin sexual orientation gender identity age marital or family status disability genetic information veteran status or any other legally protected basis under provincial federal state and local laws regulations or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws including the San Francisco Fair Chance Ordinance Cook County Ordinance NYC Fair Chance Act and the LA City Fair Chance Ordinance and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process please contact: .

To learn more about how Chime collects and uses your personal information during the application process please see theChime Applicant Privacy Notice.