Social Media Manager

Vancouver - Canada

Monthly Salary: $ 70000 - 80000

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

Role Overview

The Social Media Manager is responsible for leading the strategic direction growth and performance of all client social media channels. This role owns the planning execution oversight and optimization of all social activity directly contributing to client business goals.

Acting as both a strategist and a people leader the Social Media Manager ensures all content aligns with brand values marketing objectives and emerging trends. They collaborate closely with internal teams to deliver cohesive storytelling and measurable results while coaching and supporting the Social Media Specialist to execute at a high level.

This role is strategic creative and analytical requiring deep platform expertise confident client counsel and proactive team leadership.

Duties and responsibilities

Strategy

Lead the development and implementation of client social media strategies.
Contribute proactively to annual and quarterly client planning ensuring content calendars are strategically developed approved and shared in advance.
Own strategic direction prioritization and quality across all social accounts.

Creative Strategy

Oversee the design development and curation of written visual and video content across platforms including Instagram Facebook and TikTok.
Review and approve content to ensure brand alignment quality and strategic intent.

Strategic and Creative Initiatives

Lead the development and implementation of strategic social initiatives.
Proactively identify opportunities to enhance content performance partnerships and platform growth.

Copywriting

Set and uphold brand voice standards across all client accounts.
Review and refine captions to ensure clarity consistency originality and engagement.
Ensure all captions are thoughtfully written brand-led and original using AI tools only as a support and never as a replacement for human creativity judgment or storytelling.

Industry Trends

Serve as the agencys thought leader on emerging social media trends platform changes and best practices.
Translate insights into clear actionable recommendations across client accounts.

Community Management Oversight

Establish and oversee community management standards and approach.
Support the Social Media Specialist in day-to-day engagement ensuring timely thoughtful and on-brand responses.

Analytics and Optimization

Analyze performance across channels to evaluate what is working and why.
Provide data-informed recommendations to improve performance and results.

Client Counsel and Management

Act as a key point of contact and trusted advisor for clients on social media strategy content and performance.
Present insights recommendations and reporting to clients with confidence and clarity.

People Leadership

Directly manage mentor and support the Social Media Specialist.
Provide regular feedback coaching and performance development support.
Review and approve content calendars reporting and deliverables before client delivery.

Agency Marketing

Contribute strategically to SMCs own marketing channels including Instagram LinkedIn and the blog.

Requirements:

Post-secondary education in marketing brand marketing communications or a related field.
4 years of experience in social media and marketing including a minimum of 2 years in an agency environment.
Proven experience leading social strategy across multiple client accounts.
Strong copywriting skills with demonstrated experience building and maintaining brand voices.
Experience managing or mentoring junior team members.
Strong client relationship management and cross-functional collaboration skills.
Exceptional written and verbal communication skills with strong attention to detail.
Excellent project and time management skills with the ability to manage multiple and sometimes competing priorities.
Working knowledge of graphic design principles and experience designing or directing social-first visual assets.
Experience planning guiding or overseeing paid social media campaigns with an understanding of targeting creative optimization and performance metrics.
Email marketing experience is considered an asset.
Hospitality and/or restaurant experience is considered an asset.

Salary: $70000 - $80000

How We Support You at SMC:

At SMC we believe that when our team thrives our work does too. Our commitment to your growth well-being and success is reflected in our benefits and workplace culture.

Competitive compensation aligned with experience and industry benchmarks.
Comprehensive extended health benefits following a three-month probation period including medical dental vision life insurance and access to an employee assistance program.
Four weeks of paid vacation annually including three weeks at your discretion plus five additional SMC bonus paid days on pre-set dates.
MacBook Air is provided so youre set up for success from day one.
Phone allowance to support work-related mobile use.
Lifestyle allowance designed to support physical and mental well-being.
Monthly team socials and a connected culture of food lovers that values celebration connection and shared wins.
Ongoing hospitality perks including exclusive dinners industry invitations and friends and family discounts at some of Vancouvers top restaurants.
Investment in professional development through mentorship training and opportunities to lead grow and innovate.
A collaborative workplace where your voice matters ideas are encouraged and leadership is shared.
Clear values and purpose that guide how we show up for each other our clients and the community.
A people-first culture that honours the whole person not just the job title.

SMC is an equal opportunity employer. We are committed to a work environment that supports inspires and respects all individuals. All employment decisions are merit-based and made without discrimination based on race colour religion sex sexual orientation gender identity neurotype marital status age disability national or ethnic origin military service status citizenship or any other protected characteristic.

Required Experience:

Manager

Role OverviewThe Social Media Manager is responsible for leading the strategic direction growth and performance of all client social media channels. This role owns the planning execution oversight and optimization of all social activity directly contributing to client business goals.Acting as both a...