Director of Business Development and Sales- La Vida Real

The Director of Business Development and Sales is responsible for increasing occupancy and referrals from community professionals by building trust with prospects and professionals by showcasing how life in the community can enhance well-being. This role involves strategic outreach community-hosted professional events personalized tours strategic follow-up home visits and prospect events all in collaboration with the community team to deliver exceptional experience. This role spends fifty percent of their time on Business Development and fifty percent of their time on in-house sales at the community.

Essential Duties and Responsibilities:

Business Development & Community Outreach

• Develop and execute a comprehensive business development plan to grow referrals from healthcare professionals community organizations and local businesses within the market.
• Establish cultivate and maintain strong relationships with paid and non-paid referral sources including hospitals skilled nursing facilities physicians home health agencies hospice providers senior centers and social workers.
• Conduct consistent external sales activity including professional visits networking events and community presentations to increase brand awareness and referral volume.
• Represent the community at local industry events health fairs chamber of commerce meetings and senior-focused organizations to strengthen market presence.
• Plan host and execute community-based professional events referral appreciation events and educational programs designed to drive qualified referrals and tours.
• Record all outreach and lead follow-up in YARDI

Lead Generation & Follow-Up

• Respond to all inbound inquiries (phone email web) within two hours to maximize speed-to-lead.
• Proactively generate and cultivate leads through a minimum of three home visits per week.

Tours

• Schedule and lead in-person community tours aligned with your weekly move-in goals ensuring the majority of tours occur on your scheduled workdays.
• Customize each tour using the companys Tour Planning in collaboration with department heads during stand-up meetings. Incorporate a personalized One Extra that reflects the prospects interests and showcases our unique value within senior living.

Sales Strategy & Reporting

• Drive occupancy and revenue goals through strategic sales planning execution and analysis of Yardi reports.
• Monitor key performance metrics in the CRM including lead conversion speed-to-lead and activity dashboards.

Sales Expectations

• Achieve three monthly move-ins and meet net occupancy goals for the assigned community.
• Conduct three home visits weekly
• Send five personalized OneDay videos each week.
• Conduct outreach and increase referrals and move-ins into the community monthly over previous trends
• Serve as the primary point of contact for professional referral partners ensuring timely communication follow-up and relationship stewardship.
• Track analyze and report referral source performance using CRM and Yardi data to identify growth opportunities and adjust outreach strategies.

Schedule

• This position is either a Tuesday-Saturday or a Sunday-Thursday position depending on current schedules at the community.
• Perform other duties as assigned.

Qualifications :

Required Skills/Abilities:

• Excellent verbal problem-solving and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Comfortable with ambiguity; can extract relevant components from complex situations to connect the dots make sound decisions and work with minimal direction.
• Understand the sales function and assigned community and make recommendations as business needs evolve.
• Excellent time management skills with a proven ability to meet deadlines and maintain consistent and regular attendance.
• Consistently uphold an overall professional appearance demeanor and conduct.
• Proficient with Microsoft Office customer relationship management (CRM) software and other business-related software.

Education and Experience:

• Requires a minimum of two years of college education and prior experience in sales leasing or community relations.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Senior Resource Group is an equal employment opportunity employer. We do not discriminate against any applicant or employee based on race color sex sexual orientation gender identity religion national origin age (40 and over) disability military status genetic information or any other basis protected by applicable federal state or local laws and we prohibit harassment of applicants or employees based on any of these protected categories. We comply with all applicable federal state and local laws including but not to limited respecting consideration of unemployment status in making hiring decisions. Completing an application does not guarantee that you will be offered a position. 

Note to Applicants: Smoking is prohibited in all indoor areas of Senior Resource Group unless designated smoking areas have been established by a particular office in accordance with applicable state and local law.

Remote Work :

No

Employment Type :

Full-time