This is your chance to own the narrative for a dynamic organizationtransforming big ideas into compelling copy that builds brand awareness drives engagement and fuels growth. From blog posts and landing pages to alumni stories and employer communications youll be the creative force behind content that makes an impact.
Bonus If You Have:
As part of the application process for Marketing Content Manager we want to see your storytelling and strategic thinking in action. Youll complete a two-part skills assessment designed to reflect the real-world challenges of this role.
Task 1: Web Page Content Draft (Student Audience)
Using the source text provided below write a polished <200 word section of web page content designed for prospective students. This content should read like a section of an academic program pageclear motivating and student-centered. Focus on:
- Program benefits and relevance
- Student-friendly tone and clarity
- Career outcomes and opportunities
- Accuracy and alignment with the source material
Source Text:
Tulsa Welding School (TWS) was founded in 1949 in Tulsa Oklahoma with the mission of training students for skilled trades careers through practical hands-on education. The Tulsa campus offers programs such as Professional Welder training HVAC/R and electrical technology preparing students with the skills needed for entry-level work in high-demand industries. Instruction emphasizes real-world experience in lab settings and workshop environments helping students build confidence and job-ready expertise. Flexible scheduling and career services support including job placement assistance resume help and interview preparation help graduates transition into the workforce. The Tulsa campus is conveniently located near major expressways making it accessible to students from Tulsa and surrounding communities. TWSs commitment to hands-on training and employment outcomes reflects its focus on helping learners launch meaningful careers in skilled trades.
Task 2: AI-Assisted Writing Comparison
Part 1: Human-Written Employer-Facing Version (No AI)
Using the same source text from Task 1 write a <150 word description of the program tailored to employer partners who may hire graduates or engage in workforce development initiatives. This content should highlight:
- Workforce relevance
- Skills graduates acquire
- How the program supports employer needs
- The value of partnering with or hiring from Tulsa Welding School
Part 2: AI-Assisted Employer-Facing Version
Using the same employer-focused purpose as Part 1 use any AI tool of your choice to generate a draft. Then refine the content yourself. Submit the following:
1. The final polished AI-assisted version (100150 words)
2. The exact AI prompt you used
3. A brief 24 sentence reflection describing how you used the tool what you edited and how you ensured accuracy and appropriate tone
This assessment helps us understand your ability to write for different audiences leverage AI responsibly and maintain brand voice and quality standards.
Please email your submission to
Required Experience:
Manager
StraTech Education Group specializes in the acquisition of skilled trade schools. Led by industry veterans...