About canfitpro

canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993 as a voice for all fitness professionals canfitpro delivers accessible quality education certifications conferences trade shows and membership services. canfitpros over 24000 members include some of the worlds best fitness professionals health club operators industry suppliers and fitness consumers.

Our passion is our purpose - canfitpro inspires fitness as a desired career and lifestyle to create positive change in the lives of others.

Core Values Purpose and Vision

At canfitpro we live and breathe our Core Values ofCaring Community Curiosity Commitment CustomerMindset Contributionand Cultivate a Passion for Fitness and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. Our vision is aspiring to deliver accessible learning experiences to a global audience making fitness and mental health a part of personal wellness for everyone.

Job Overview

This role isresponsibleto develop and lead theB2B SalesExperience Teamin the effort to achieve annual sales targets for conferences trade shows print and digital advertising. This role will also account manage some high-profile customers and high-complexity contracts including prospecting and nurturing new business relationships. This role will support canfitpro events across Canada and globally as needed. This role willalsocollaboratewith other canfitpro teams to deliver quality experiencesandevent logistics.

Key Responsibilities

1. Manages the fullexecution of theannualB2B sales targetsincludingpromotionaltimelinesand unique related-tasks such as the development of sales materials and presentations:

• Manages monthly sales revenue targets product inventory by monitoring sales reporting to achieve sales goalsaligned with the strategic organizational goals.

• Conducts regular sales meetings with the full team to review sales opportunities leads and meetings scheduled to promote the importance of sales activity and strong account management habits.

• Supports theeducation curriculumbuild and attend regular meetings to confirm sponsored education participation and prospects providing updates from open or new opportunities for allevents.

• Leadsand approvesthe creative collaboration sessions for planned marketing campaigns related toeventsto drive sales targets.

• Reviews and approves allB2B Sales creative briefs to ensure brand consistency and messaging is maintainedwith a strong call to action.

2. Manages individual book of business and sales portfolio including new acquisitions and retention sales targets to support the organization event and advertising targets including but not limited to higher value and more complexarrangements:

• Monitors individual weekly monthly and annual sales targets.

• Plans daily sales activity including prospecting qualifying leads and monitoring open opportunities to maintain health pipeline.

• Schedules meetings sends emails and conducts phone calls to customers daily to build rapport and develop new opportunities.

• Attends external events for industry knowledge and for prospecting.

• Conducts company research to prepare for outbound call or outreach campaigns such as on LinkedIn Google Facebook etc.

• Deliver account updates and insights to management and internal customers to leverage the business relationship and ensure quality handling and service.

3. Collaborates with internal teams to identify sales targets for events and advertising channels.

• Collaborates with theEventExperienceand Certification & Educationteamsto determine site selection and needs and thefulfillment ofall sponsor & exhibitorentitlements.

• Contributes to theMarketing & Communicationsplan for each Event to streamline marketing efforts.

• Participates in all other meetings with other teams and team leads to support the needs related to sponsorship or advertising sales.

4. Manages hires trains and develops team members for the successful execution and delivery of a high-quality learning and event experiences.

• Recruits qualified staff to support the needs of the team

• Assesses the performance workload capacity and competencies team members to align with team goals and expectations

• Provides mentorship and guidance for role and career development

• Monitors the documentation updates and revision of team processes policies use of systems trainings and handbooks

5. Assists withteam specific annual budget planning and strategic goals by analyzing historical data and planned strategic initiatives to project monthly financial goals.

• Formulates reports on annual targets including key performance indicators and other key indicators to influence year-end targets.

• Provide regular updates to full employee base and key stakeholders.

• Excellent verbal and written communication skills

• Strong time-management and organization skills

• Able to manage multiple projects

• Computer skills including Word Excel Outlook and PowerPoint.

• Proven ability to train develop and mentor a team of event planners

• Customer focused and able to work in a collaborative team environment

• Strong people skills and ability to deliver on objectives with a service minded approach

• Must be able to work in fast pace changing environment

• Must be able to manage multiple tasks simultaneously

• Capable of producing a high volume of quality work within tight timelines

• High problem-solving and critical thinking skills

• Ability to manage vendor and 3rd party relationships

• Experience and interest in the fitness industry is an asset

• Strong listening skills

• Negotiating skills

• Marketing knowledge

Core Competencies

Planning: Accurately scopes out length and difficulty of tasks and projects and sets objectives and goals. Develops schedules and assignments and breaks down work into steps. Anticipates and adjusts for problems and roadblocks. Measures performance against goals and consistently evaluates results.

Motivating Others: Creates a climate in which people want to do their best. Can motivate direct reports and team or project members. Can assess each persons hot button and use it to get the best out of them. Empowers others. Invites input from each person and shares ownership and visibility. Makes each individual feel their work is important. Is someone people like working for and with.

Communication:Clearly conveys and receives messages to meet the needs of Associates and Members. Personally investigates to better understand a situation or determine communication needs. Uses different ways of conveying a message to add clarity and meaning to communications. Expresses ideas effectively; Thinks through the message in advance and organizes the message in logical flow.

Customer Focus: Is dedicated to meeting the expectations and requirements of both internal and external customers. Gets customer information and uses it to help improve our products and services. Acts with the customer in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.

People Leadership

Direct Reports: 3-5

Titles of Direct Reports:

• B2B Senior Account Manager

• B2B Account Manager

• B2B Sales Administrator

Working Conditions

• Continuous sitting use of computer keyboard and phone

• Continuous screen time demanding audio and visual attention

• Able to travel to events in Canada or Internationally if required for business purposes

• Able to work some evenings or weekends as required

Perks of working at canfitpro

• To help lead canfitpro in its vision- we aspire to deliver accessible learning experiences to a global audience making fitness and mental health a part of personal wellness for everyone.

• FREE Fitness membership and discounted membership for friends and family.

• Group benefits plan designed to meet employees basic and life-changing benefits needs.

• Diversity Equity and Inclusion Learningto create and support a culture of learning unlearning and celebrating our differences.

• You will receive a paid day off during your birthday month every year.

• Your career development is supported through free online learning in all areas of our business

• canfitpro provides access to our certifications and continuing education at no cost.

• Employee Recognition Program - Bucket list - Earn coins that can be redeemed for various gift cards.