Manager, Marketing Science Brand & Customer Experience (BCX)
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Posted on:
10 hours ago
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Job Summary
Manager Marketing Science - Brand & Customer Experience (BCX)
Job No: 678237
Sydney - Inner Suburbs & CBD Brisbane - Inner Suburbs & CBD Melbourne - Inner Suburbs & CBD Various
Permanent Full Time
Insurance Marketing & Communications
Pay Band 6
Manager Marketing Science - Brand & Customer Experience (BCX)
- Location:Sydney Melbourne or Brisbane
- Permanent Role
- Reports to:Head of Marketing Planning & Operations
About the Role
The Manager Marketing Science is accountable for the team and program of work that connects marketing and communications activity and performance with business outcomes. Done well this creates a culture of continuous improvement and performance edge.
This is done by creating the measurement and testing strategy and defining and developing the core team offering e.g. media mix modelling return of marketing investment incremental investment business cases scenario planning and annual planning. This will guide the balance between the long and short (brand building versus performance outcomes) of marketing and deliver a competitive advantage.
Additionally this person plays an important role evangelizing the power of marketing science practices & analytics and innovation and leadership of our marketing analytics capability. This is in service of demonstrating the contribution our investment in growth makes to the overall performance of Suncorp.
Key Responsibilities
- Oversee the Suncorp Marketing Science team focussed on the application of scientific methods to identify drivers of successful marketing & communications strategies; for optimisation; to drive portfolio investment decisions and to support the commercial narrative for our function.
- Introduce the frameworks that create better line of sight and demonstrate alignment of marketing activities/investment to business outcomes.
- Develop maintain and evolve marketing performance insights using expertise in marketing econometrics and other analysis tool.
- Lead the team responsible for the identifying and creating models to help understand monitor and predict marketing outcomes.
- Ensure that evaluation systems are in place related to set goals and objectives and implement the required processes and systems to report performance and provide indicators against agreed marketing and business metrics.
- Works with marketing teams and internal stakeholders to understand business objectives define data strategy needs develop project scope for performance marketing and analytics programs and determine measurement strategies and reporting/communication protocols.
- Develop and implement standard tracking and reporting tools to monitor marketing programs and tests facilitating rapid rollout decisions and identifying new learning opportunities.
- Support the establishment of consistent measurable performance standards for the Brand & Customer Experience team.
- Guide the development of daily weekly monthly & seasonal reporting/scorecards to monitor the health of our marketing programs and to share performance insights with marketing teams and stakeholders
- Mentor team in performance analytics roles on tools processes and best practices.
- Ensure data pipelines are maintained and accuracy of underlying data is QAed
- Help lead the insights and analytics community of practice.
About You:
- Bachelors degree in a quantitative field (Mathematics Statistics Science) mandatory.
- 6 years in data science/analytics digital agency or technology-related roles.
- Experience working with business technology data finance and analytics teams.
- Exposure to marketing effectiveness and efficiency initiatives is advantageous.
Technical Skills & Competencies:
- Strong numeracy and analytical skills.
- Proficiency in data mining tools and relational databases.
- Experience with dashboard development and large-scale data analysis.
- Familiarity with tag management platforms Excel APIs and media mix modelling tools.
Leadership & Personal Attributes:
- Ability to direct team members prioritize work and manage multiple projects.
- Excellent communication and presentation skills.
- Passion for data interpretation and optimization.
- Ability to become a trusted advisor across teams and partners.
What we can offer you:
- Discounts and offers on a range of insurance products
- A range of flexible working and leave options including 20 weeks paid parental leave 4 weeks secondary carer parental leave and unlimited paid emergency response leave.
- Invest in your brighter future with ongoing study support and career development programs.
- Give back to our communities with payroll giving donation matching and paid volunteer leave.
- Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.
Employee benefits Suncorp Group
At Suncorp we believe we are our best when our workforce is as diverse talented and passionate as the communities in which we live and operate and where our people feel included valued and connected. We are passionate about inspiring our people by creating a diverse accessible and inclusive culture offering flexible work career development and internal mobility and building connected relationships amongst our team members and with our customers.
Why Join Us
At Suncorp we support flexibility in how when and where you work. Youll join a team that values innovation collaboration and continuous learning with opportunities to make a real impact on marketing performance and business growth.
Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time
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Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
