Senior Digital Marketing Specialist

Senior Specialist Digital Marketing

Hayward Industries. (NYSE HAYW is the largest manufacturer of residential swimming pool equipment globally with a significant presence in the commercial pool market that is continuously growing.

Headquartered in Charlotte North Carolina Hayward designs manufactures and markets a full line of residential and commercial pool and spa equipment including pumps filters heating cleaners salt chlorinators automation lighting safety flow control and energy solutions at our company-owned facilities in North Carolina Tennessee Arizona Rhode Island Spain and China. We have distribution facilities in France Canada and Arizona. For 100 years Hayward has been enhancing pool ownership by manufacturing cutting-edge advanced pool and spa equipment. Hayward listens to our customers needs and ensures they are implemented during the design and manufacturing process. The goal is to become the preferred brand of choice with every residential and commercial swimming pool and spa.

Position Overview

The Senior Specialist of Digital Marketing will play a crucial role in managing the strategy execution and optimization of Haywards digital marketing technologies driving engagement retention and long-term value among trade partners dealers and service professionals. This role combines expertise in marketing technologies CRM operations and digital marketing best practices to deliver personalized experiences and measurable business impact.

The ideal candidate is both analytical and creative skilled in using data to shape customer journeys while crafting compelling communications that strengthen loyalty and advocacy.

• CRM & Data Management:
• Manage CRM segmentation automation workflows and audience lists to ensure accurate timely and targeted communications.
• Partner with analytics teams to measure customer lifetime value engagement rates and program performance metrics.
• Maintain data hygiene and ensure compliance with privacy regulations (CAN-SPAM GDPR etc.).
• Digital & Email Marketing:
• Develop and execute multi-channel campaigns (email social web paid media) to drive member acquisition engagement and retention.
• Lead creative briefing and content planning to ensure consistent brand voice and tone across channels.
• Test and optimize subject lines offers and visuals for improved conversion and engagement.
• Performance Analysis & Reporting:
• Monitor KPIs and generate performance dashboards to track participation redemption and ROI.
• Present insights and recommendations to senior leadership to inform strategy and future program enhancements.

• Bachelors degree in Marketing Communications Business or related field.
• 3-5 years of experience in loyalty marketing CRM or customer engagement roles.
• Strong understanding of email marketing automation (Salesforce Marketing Cloud HubSpot Marketo or similar).
• Proven ability to interpret data generate insights and translate them into actionable strategies.
• Exceptional project management communication and collaboration skills.
• Experience with incentive or rewards platforms preferred. Partner Portal gamification and mobile app loyalty experiences a plus.
• Familiarity with pool HVAC or similar trade-driven B2B environments is a plus.

• A basic understanding of API-driven integrations or CDPs (Customer Data Platforms) is desired.

• Experience with customer lifecycle mapping or marketing automation best practices.
• A basic understanding of API-driven integrations or CDPs (Customer Data Platforms) can help with loyalty-CRM data synchronization.

Desired Attributes

• Strategic thinker with a test-and-learn mindset.
• Comfortable working cross-functionally with Sales Finance and Product teams.
• Strong storytelling skills able to translate data into compelling partner narratives.
• Passion for building community and long-term brand loyalty.

Why Join Hayward

At Hayward youll be part of a forward-thinking marketing organization focused on delivering exceptional customer value and growing a strong loyal network of professional partners. This is a high-impact role with the opportunity to shape one of the most important customer-facing programs in our company.