Pay Per Click Specialist

Iowa, IA - USA

Monthly Salary: USD 50000 - 50000

Experience Required: 1-3years

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

This is a remote position.

Role Overview

The PPC Specialist is responsible for managing and optimizing paid digital advertising campaigns across multiple platforms ensuring clients achieve their lead generation and ROI goals. This role requires a deep understanding of Google Ads Bing Ads Meta Ads and LinkedIn Ads as well as ongoing performance monitoring and optimization.

The PPC Specialist works under the Digital Marketing Account Manager collaborating with the SEO team content marketers and data analysts to execute strategic advertising campaigns.

Key Responsibilities

Campaign Strategy & Execution: Develop launch and manage PPC campaigns on Google Ads Bing Ads Meta (Facebook & Instagram) and LinkedIn.
Keyword Research & Targeting: Conduct thorough keyword research audience segmentation and competitor analysis
AdType & Creative Optimization: Use specific campaign types (P/Max Shopping Display or Branding Ad Types) depending upon desired result and performance. Write compelling ad copy and collaborate with designers to develop high-performing ad creatives.
Landing Page Optimization: Work with the web team to improve landing pages ensuring conversion-focused design and messaging.
Budget Management: Allocate and optimize ad spend to maximize ROI while maintaining client budgets.
Performance Tracking & Reporting: Monitor KPIs analyze trends and generate actionable insights for campaign optimization.
A/B Testing: Test ad creatives headlines and bidding strategies to improve performance continuously.

Industry & Platform Updates: Stay up to date with changes in PPC platforms algorithms and best practices.

Requirements

Required Qualifications

3 years of PPC experience managing campaigns across Google Bing Meta and LinkedIn Ads.
Strong understanding of keyword research audience targeting bidding strategies and conversion tracking.
Experience with Google Analytics Google Tag Manager and UTM tracking for performance measurement.
Ability to analyze data-driven insights and optimize campaigns based on KPIs.
Proficiency in ad copywriting and A/B testing.
Strong project management and communication skills.

Preferred Qualifications

Google Ads and Meta (Facebook) Certifications.
Experience with Zoho One SEMrush Screaming Frog or other digital marketing tools.
Experience in B2B marketing and lead generation for manufacturing companies.
Familiarity with SEO and content marketing to align PPC efforts with organic search strategies.

Benefits

Why Join Running Robots

Work with cutting-edge digital marketing strategies in a fast-paced high-growth environment.
Be part of a tight-knit team that values transparency collaboration and results.
Opportunity for career growth into senior account management or strategy roles.
Work directly with manufacturing clients helping them scale through digital innovation.

Comprehensive & Competitive Benefits

Paid Time Off (PTO) Vacation: 112 hours to start with additional hours earned on anniversaries
Sick Leave: 40 hours per year
Paid Holidays Parental Leave Bereavement Leave and Monthly Recharge Day
Starting Salary: $50000 with higher offers available based on experience.
401(k) with a 4% Employer Match
Blue Cross Blue Shield Medical Plan (includes prescription drug coverage) plus Dental and Vision
Paid Short-Term Disability and Life Insurance
Charity Matching

Required Skills:

Required Qualifications 3 years of PPC experience managing campaigns across Google Bing Meta and LinkedIn Ads. Strong understanding of keyword research audience targeting bidding strategies and conversion tracking. Experience with Google Analytics Google Tag Manager and UTM tracking for performance measurement. Ability to analyze data-driven insights and optimize campaigns based on KPIs. Proficiency in ad copywriting and A/B testing. Strong project management and communication skills. Preferred Qualifications Google Ads and Meta (Facebook) Certifications. Experience with Zoho One SEMrush Screaming Frog or other digital marketing tools. Experience in B2B marketing and lead generation for manufacturing companies. Familiarity with SEO and content marketing to align PPC efforts with organic search strategies.

This is a remote position.Role OverviewThe PPC Specialist is responsible for managing and optimizing paid digital advertising campaigns across multiple platforms ensuring clients achieve their lead generation and ROI goals. This role requires a deep understanding of Google Ads Bing Ads Meta Ads a...