Marketing Specialist
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Job Location:
Alameda, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
Marketing Specialist Alameda County
Pay Rate: $26.00 $29.00/hr
Position Type: Special Projects 12-Month W2 Contract
(renewal based on performance project continuation and health plan needs)
Schedule: 9:00 AM 5:30 PM PST Monday Friday
Model: Hybrid Field-Forward (frequent in-person outreach required)
Residency: Must live in Alameda County due to required in-person facility visits
Star Nursing Services is hiring a Special Projects Marketing Specialist to support strategic outreach and growth for CalAIM Enhanced Care Management (ECM) Community Supports and Staffing Services across hospitals skilled nursing facilities (SNFs) assisted living facilities (ALFs) and health systems in Alameda and Santa Clara counties.
This role combines in-field relationship building health plan partnership support and brand-aligned marketing outreach.
What Youll Do
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Conduct in-person outreach to SNFs hospitals assisted living facilities community agencies and referral partners
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Promote Star Nursings CalAIM services Community Supports ECM offerings staffing capabilities and facility-specific solutions
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Build and maintain community and facility relationships that drive referrals and partnerships
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Represent Star Nursing at facility visits community events and meetings
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Support Member Engagement LCM teams and Housing Navigators with coordinated outreach campaigns
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Develop and distribute marketing materials aligned with health plan messaging requirements
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Track outreach metrics facility contact lists follow-ups and weekly reporting
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Collaborate with internal teams on branding messaging and targeted campaigns
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Maintain compliance with health plan communication guidelines
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Identify opportunities for growth and new partnerships
Important Field Expectations
This is a field-forward marketing role:
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Frequent in-person visits to SNFs hospitals ALFs and community partners
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Travel across Alameda County multiple times weekly
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Remote work limited to documentation planning and internal meetings
Required Qualifications
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Experience in healthcare marketing outreach community relations account management or business development
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Strong knowledge of:
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Skilled nursing facilities
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Assisted living facilities
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Hospital discharge planning
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Community-based organizations
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Ability to communicate effectively with administrators directors of nursing social workers discharge teams and community partners
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Experience with outreach campaigns relationship building and follow-up execution
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Understanding of CalAIM Enhanced Care Management (ECM) and Community Supports preferred (training provided)
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Clear communication professionalism and strong organization skills
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Must reside in Alameda County
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2 character references
Vaccine Requirements:
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Physical (within the last 30 Days)
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TB Test
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MMR Varicella Hep B or Titers- Vaccination
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Tdap/Flu (or decline)
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Covid Fully Vaccinated (or decline)
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Must be able to pass background/ urine drug screen
Transportation Requirements
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Unrestricted active California drivers license
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Valid auto insurance
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Current registration
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Reliable vehicle
Technology Requirements
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Intermediate skills in:
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Microsoft SharePoint
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Excel
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Word
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Teams
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Adobe (PDF editing forms signatures)
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Experience with EMR/EHR systems used for CalAIM documentation
Minimum PC Specifications
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Windows 10 or higher
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8GB RAM minimum (16GB recommended)
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Intel i5 / AMD Ryzen 5 or better
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256GB SSD or larger
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Chromebooks not allowed
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Screenshot of computer specs required for interview
Education
AA/BA preferred in Business Communications Healthcare Administration Marketing Public Health or related field
Equivalent experience accepted
Why This Role Matters
Alameda and Santa Clara counties depend on strong relationships with SNFs hospitals and community partners. Your outreach drives program visibility member referrals and facility trust across CalAIM and staffing services.
For additional information on CalAIM please visit:
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
