Regional BI Marketing Manager Singapore

MISSION :

We are looking for a new colleague for the Business Information Marketing Manager  this role you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness generate leads and maximize revenue growth to support the business objectives. 

MAIN RESPONSIBILITIES:

• Plan direct and execute the marketing and communication strategy and programs to increase customer interest and demand for products and services.
• Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account-Based Marketing).
• Liaise with local market marketing resources and key stakeholders in connection with campaigns and events; plan and develop a yearly marketing activity calendar based on prioritized initiatives goals and activities originating from the strategy.
• Develop relevant content to support use cases in order to drive targeted marketing campaigns.
• Oversee the development and implementation of social media initiatives.
• Support the delivery of all required assets collateral and campaigns.
• Train and support in-country marketing staff.
• Oversee the creation and implementation of new initiatives based on business needs.
• Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification.
• Build a sales pipeline for the business units broad range of products and services using marketing services delivery teams offerings.
• Provide reports to management on marketing campaign performance and results (lead generation and lead conversion).
• Interpret marketing and customer data to identify new opportunities to best target business customers.
• Analyze and optimize campaign results and perform quarterly post-mortems.

Qualifications :

ESSENTIAL EXPERIENCE SKILLS AND KNOWLEDGE:  

• 8 years of experience in B2B marketing demand generation in Asia Pacific within Data Business Intelligence solutions providers Trade Technology and Rating Agencies industries.
• Bachelors degree in Marketing Communications or a related field.
• Self-improvement/development with digital marketing experience certificates.
• Experience producing multi-channel marketing plans to generate brand awareness and leads for business development.
• Experience on both business and agency side is advantageous.
• Experience using marketing technology such as CMS marketing automation (Eloqua) CRM Adobe Canva HTML.
• Experience managing paid media social and events.
• Good analytical skills.
• Highly organized with strong project management skills.
• Excellent communication skills.
• Strong collaboration and stakeholder management skills

Additional Information :

• Flexible working model after the first month of working from the office will be hybrid
• Great place to work: central and modern office 
• Opportunities to learn: budget every year for training languages platform e-learning platform dedicated development program
• Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company one of the world leaders in its field
• Health care

Remote Work :

No

Employment Type :

Full-time