Digital Product Content Specialist

The Digital Product Content Specialist executes the Fortune Brands digital product content strategy and related processes.  This role will focus on leveraging digital product content to build the brand and maximize discoverability on key retailer websites including but not limited to: Amazon and Walmart. Core to this role is the management and distribution of digital assets product copy and enhanced content to ensure the brand is driving online conversion.  The Digital Product Content Specialist will collaborate with Digital Marketing Product and Sales to drive effective and strategic product listings for our key customers.  This position will require a collaborative mindset strong process improvement skills attention to detail and broad ecommerce/digital acumen.

Responsibilities:

• Assist the Digital Content Manager in executing a holistic digital product content strategy for the e-commerce channel with emphasis on consumer engagement and retailer search optimization.

• Develop deploy and optimize best-in-class digital merchandising assets tailored to retailer websites.

• Syndicate accurate product information to online retailers via content management portals and systems (e.g. Salsify).

• Audit and document enterprise processes for developing and deploying digital product content.

• Develop and Maintain a detailed monthly production and deployment calendar.

• Assess sales performance customer behavior and market trends to optimize product listings categories and collections.

• Analyze digital content investments with key retailer accounts to determine ROI and customer impact.

• Evaluate major retailers using the digital product content scorecard.

• Leverage internal and external data sources to gather industry benchmarks.

• Manage day-to-day relationships with outside digital content vendors.

• Follow internal processes while identifying opportunities to improve team efficiency.

Qualifications :

• Bachelors degree in Marketing Communications Business or related field and 3 years of experience in Marketing Advertising Customer Service or related field; or high school diploma with 6 years of relevant experience.

• Experience in consumer durables products is a plus.

• Demonstrated curiosity and passion for product content marketing and developing best-in-class content.

• Ownership mentality with proven ability to meet deadlines manage projects independently and collaborate effectively.

• Track record of success in fast-paced environments with multiple projects.

• Strong team player with cross-functional collaboration experience.

• Familiarity with Salsify Product Content Management Platform preferred.

• Understanding of SEO PPC and Display Advertising as they relate to digital copy.

• Willingness to learn and adopt AI toolsespecially Microsoft Copilotfor content creation optimization and workflow efficiency with commitment to responsible use.

• Familiarity with product content management platforms.

Additional Information :

ADDITIONAL INFORMATION:

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $55000 USD - $77000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.

At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits adoption benefits and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.

Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water outdoors and security. The Company makes innovative products for residential and commercial environments with a growing focus on digital solutions and products that add luxury contribute to safety and enhance sustainability. To learn more visit our website at .

Equal Employment Opportunity

Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race color religion sex gender identity or expression national origin ancestry age disability/handicap status marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information.

Important Notice: Protect Yourself from Fraudulent Job Postings

To protect yourself from fraudulent job postings or recruitment scams please note that Fortune Brands job postings are exclusively hosted on our website at via our SmartRecruiters platform. Fortune Brands will never request banking information or sensitive personal details until an offer of employment has been accepted and the onboarding process begins.

Remote Work :

No

Employment Type :

Full-time