Multi Property Digital Marketing Strategist and Analytics Manager

JOB SUMMARY

The Digital Marketing Strategist sits at the intersection between Marriott Internationals eCommerce marketing and global distribution strategies to maintain and grow individual hotels business. This role uses effective digital marketing strategies to deliver customer engagement activities that help drive awareness and profitability at the property level. You will also manage overall activation of their property strategies in owned and third-party electronic channels ( multi-lingual global sites OTAs meta search sites search engines and other eMarketing vehicles). This role will work on behalf of properties to increase revenue grow market share and create a compelling experience that steers customers towards booking via our direct online channels and other third-party sites for accommodation restaurants spa and recreation facilities. The Digital Marketing Strategist serves as a thought leader to their group of hotels providing local area and global insight to enhance their digital experience. To this end he/she will be in touch with properties on a regular basis to make sure they are fully activated and optimized on and appropriate in-language global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would-be customers with targeted messaging thats relevant on-brand and genuinely engaging. The position reports to the MP Snr Director of Marketing and is responsible for strategic recommendations not only for paid media but also owned media channels including hotel the successful execution and analysis of digital deliverables in a timely matter and within budget; formulating monthly reports showcasing analytics and success metrics of campaigns.

CANDIDATE PROFILE

Education and Experience

Required:

• 2-year degree from an accredited university in eCommerce Marketing Business Administration or related major and 4 years experience in the digital marketing eCommerce; hospitality marketing or agency experience preferred

OR

• 4-year bachelors degree in eCommerce Marketing Business Administration or related major; 2 years experience in the digital marketing eCommerce or related professional area; hospitality marketing or agency experience preferred.

CORE WORK ACTIVITIES

Digital Strategy Execution

• Advises hotels on appropriate on-strategy eCommerce priorities and tactics
• Maintain hotel websites e-commerce and third-party websites deliverables
• Reviews hotel progress against established goals periodically provides reporting and analysis and troubleshoots performance issues
• Manages budgets for hotels and hotel assets for eCommerce activities
• Collaborates closely Marriott Field Marketing (DFMs) teams to execute online strategies and plans for the properties and resolve any issues encountered for digital and e-commerce requirements

Digital Acquisition Marketing

• Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team
• Manages Search Engine Optimization (SEO) efforts for hotels by leveraging the Marriott Digital Services team (MDS) or external Agencies
• Assists hotels in optimizing Paid Search performance; engages external Agencies for supplemental Paid Search efforts if needed
• Manages the PLUS Platform for participating hotels in the area/cluster
• Executes online marketing activities in partnership with hotel and cluster Marketing and Revenue leaders (e.g. loading Hotel Website offers email marketing and affiliate marketing)
• Assures that hotel websites on and global sites are fully optimized to maximize traffic from search engines
• Identifies hotel-specific online digital activation needs (e.g. local channels to focus marketing efforts through)

Hotel Web Site Content Optimization

• Conducts regular audits of and individual Hotel Websites to ensure each hotel is optimized for high quality custom images content links and accurate translations; works with hotels on corrective action where necessary
• Provides advice to Marketing Director on enhancement to hotel website modules for Spa Food & Beverage weddings and events e-Gifting
• Uses B2B e-tools to grow online bookings
• Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets

OTAs and Meta Search Channel Optimization

• Ensures that all hotels are participating in relevant approved echannels
• Regularly audits content images and star ratings on OTAs and Meta Search sites and works with hotels to make appropriate corrections
• Identifies and executes hotels OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter Expedia TravelAds etc.)
• Collaborates with hotel Revenue Leaders to review hotel performance on eChannels

MANAGEMENT COMPETENCIES