Expansion Lead Germany

SOUS is building the growth and commerce operating system for independent food & hospitality brands.

Through our AI-driven B2B SaaS model we help restaurants chefs and F&B entrepreneurs to get discovered sell directly and retain customers; combining visibility commerce and CRM in one platform.

After strong traction in our home market weve already secured our first customers in Germany and are now entering the next phase: scaling across the country.

Were hiring a Market Expansion Lead Germany to help scale SOUS from early traction to a repeatable country-wide growth engine.

This is not a country manager role and not a pure sales role. Youll operate like a startup within a startup; building on existing momentum owning execution on the ground and working closely with the founders and central team.

You wont be starting from scratch but you will be responsible for turning early success into scale.

Tasks

Revenue & Market Traction (Primary)

• Own new merchant acquisition in Germany (restaurants chefs and F&B brands)
• Build on existing traction to scale merchant adoption nationally
• Run full-cycle sales: outreach close onboarding
• Build and close early pipeline generating ARR
• Identify the fastest-converting ICPs and GTM motions
• Create local proof points and case studies to accelerate growth

Market Launch & Local Execution

• Help make SOUS fully Germany-ready at scale
• Act as local point of contact for early partners and strategic merchants
• Represent SOUS at relevant local events and hospitality communities
• Operate like a startup within a startup moving fast testing assumptions and executing hands-on

Ops Playbooks & Feedback Loop (Light but Critical)

• Spot friction in onboarding payments and merchant experience
• Create and refine the German go-to-market playbook for sales partnerships.
• Act as the voice of the German market internally ensuring local needs are reflected in product pricing and processes
• Help define when Germany is ready for scale and additional structure

Requirements

• 36 years experience in sales business development or commercial roles
• Experience in a startup or fast-growing scale-up
• Local network in restaurants industry is a plus
• Fluent in German and strong in English
• Comfortable selling before everything is perfect
• Open for travelling within DE and occasionally to Amsterdam.
• Curious about ops legal and how things actually work
• High energy low ego strong ownership mindset
• Willing to roll up your sleeves and do whats needed to make the market work

Benefits

• Competitive base salary aligned with experience and market
• Strong uncapped commission structure tied directly to impact
• Equity upside for strong performers as the market scales
• Remote-first setup with flexibility and regular in-person time
• Direct exposure to founders and real influence on company direction
• High ownership role with clear growth trajectory
• The opportunity to scale a live market not start from zero
• A fast-moving ambitious team building a category-defining product in food & hospitality

Germany is already live at SOUS.

We have our first customers on the platform now its time to scale nationally.

If youre excited by the idea of:

• Owning a market
• Building on early traction
• And turning momentum into a repeatable growth engine

wed love to hear from you!