Head of Pricing & Monetization Germany (fmd)

Mission of the Role

The Head of Pricing & Monetization (f/m/d) will be the end-to-end owner of Immowelts monetization strategy across subscriptions dynamic pricing models value-based packages add-ons and new revenue streams. This leader builds the framework for profitable scalable and sustainable pricing ensuring Immowelt maximizes value creation while protecting customer lifetime value and minimizing churn.

The mission is to:

• Create a holistic monetization strategy covering both areas where Immowelt leads the market and areas where it is structurally weaker.
• Design test and scale data-driven pricing models that reflect liquidity demand segment value and customer economics.
• Drive continual optimization through experimentation behavioral insights and commercial performance data.
• Build strong alignment across Sales Product Finance and GTM to ensure pricing strategy translates into measurable business results.

Key Responsibilities

Pricing Strategy & P&L Impact

• Build a 1236 month monetization roadmap aligned with Germanys strategy and Group pricing architecture.
• Oversee the pricing performance KPIs: ARPA MRR growth net retention churn margin impact.
• Develop dynamic pricing models leveraging liquidity demand inventory depth and customer cohort behavior.
• Define clear tiering bundling segmentation and value-based pricing across agency developer and pro customer types.
• Identify weak spots in the portfolio and design corrective monetization plays to unlock underpenetrated segments.

Subscription & Marketplace Model Optimization

• Lead evolution of subscription models ensuring optimal balance of predictability for customers and scalability for Immowelt.
• Partner with Product & Data Science to refine feature- vs. usage-based monetization lead scoring and pricing signals.
• Own pricing governance for new business lines add-ons premium visibility data products and media services.

Experimentation Insights & Continuous Improvement

• Build a scientific experimentation framework (A/B tests elasticity modelling behavioral pricing).
• Monitor customer cohorts and predict churn risk integrating early-warning pricing triggers.
• Translate insights into rapid iterations of pricing packaging and promotions.

Cross-Functional Leadership & Commercial Enablement

• Partner with Sales leadership to ensure pricing lands clearly and credibly with agencies and developers.
• Develop playbooks calculators objection-handling and performance dashboards.
• Collaborate with Finance on forecasting scenario planning and revenue modelling.
• Act as the German advocate in Group pricing councils influencing platform-wide monetization evolution.

Governance & Alignment

• Run monthly Pricing reviews with leadership stakeholders to track impact and adjust strategy.

Manage cross-functional OKRs linked to revenue retention churn and customer value perception.

Qualifications :

Candidate Profile: The Pricing Leader We Need

Experience

• More than 5 years of pricing monetization or revenue strategy experience in classifieds marketplaces SaaS or subscription businesses.
• Deep expertise in dynamic pricing value-based pricing segmentation experimentation and modelling.
• Proven experience owning monetization in a high-inventory high-liquidity marketplace environment.
• Strong background working cross-functionally with Product Data Science Sales and Finance.
• Experience developing and scaling subscription models and add-on monetization.
• Clear track record of revenue uplift churn reduction and pricing innovation.
• Fluent in German and English; experience in European or multi-country contexts preferred.

Skills & Leadership DNA

• Strategic systems thinker with ability to connect customer behavior product value and revenue outcomes.
• Strong analytical and modelling skills; fluent with both quantitative rigor and commercial intuition.
• Excellent communicator able to influence at C-level and drive alignment across complex organisations.
• Pragmatic and execution-focused: can translate strategy into field-ready commercial actions.
• Customer-centric mindset with sensitivity to SME economics agency workflows and value perception.
• Hands-on leader: thrives in ambiguity moves fast tests ideas iterates relentlessly.
• Comfortable with risk experimentation and challenging legacy models.

Additional Information :

About us

At AVIV we are an equal opportunities employer and an organisation where everyone is welcomed to be their authentic selves. We strongly encourage individuals with visible and non visible disabilities all educational backgrounds people from minority backgrounds those from the LGBTQIA community and parents and carers to apply.  If you need reasonable adjustments at any point in the application or interview process or wish to discuss part time or flexible working requirements please let us know.

In your application please feel free to note which pronouns you use (For example - she/her/hers he/him/his they/them/theirs etc).

Our ambition is to be the leading Employer in PropTech across Europe and this is a pivotal time to join us and unlock your perfect job!

#LI-Hybrid #LI-Onsite #hybrid

Remote Work :

No

Employment Type :

Full-time