App Growth & Social Marketing Specialist
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Job Location:
Chicago, IL - USA
Monthly Salary:
Not Disclosed
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
About the Role
GoTickets is seeking a scrappy hands-on App Growth & Social Marketing Specialist to launch and scale our mobile apps user base from the ground up. This is a foundational hire: youll build the strategy execute the tactics experiment aggressively and be the first to define what success looks like in organic mobile growth at GoTickets.
Were looking for a doer not a manager someone who thrives in fast-paced startup-like environments and wants to own real impact. Youll work across UGC social and influencer tactics to drive installs and engagement.
What Youll Do
Organic App Growth
- Lead all initiatives to increase mobile app installs and active users through organic and earned channels (social media UGC community creator partnerships).
- Experiment with early-stage tactics (e.g. ambassador programs challenges referral hacks event-driven growth spikes) to find traction fast.
- Develop an onboarding experience and feedback loop to capture user insights and improve retention.
Social Media & Content
- Own our social presence end-to-end: build and execute content calendars across TikTok Instagram YouTube Shorts Twitter/X Reddit etc.
- Create short-form content UGC prompts and viral activations that resonate with sports concert and event-going audiences.
- Build relationships with creators to feature the app organically and generate engagement around real events.
Influencer & UGC Activation
- Identify and reach out to micro-influencers superfans and niche communities to promote app usage.
- Develop briefs guide content and track outcomes to drive real conversions not just vanity metrics.
- Test UGC-led creative across platforms and formats to find what drives downloads and engagement.
Measurement & Optimization
- Track growth KPIs such as installs conversion rate (CVR) cost per install (CPI even if unpaid) and retention.
- Use basic tools (e.g. Firebase native platform analytics Google Sheets) to understand whats working and pivot quickly.
- Contribute to A/B testing ideas to validate growth hypotheses.
Team-Building Foundation
- As success scales help recruit and oversee freelancers creators or agencies to amplify whats working.
- Develop simple systems and SOPs for scaling repeatable campaigns and processes.
Who You Are
- Youve done this before grown an app or community from zero preferably in a high-speed resource-limited environment.
- Youre creative and execution-driven comfortable making things happen even when resources are tight.
- You love social you know what content hits on TikTok how to ride trends and how to build UGC engines.
- You understand performance you track impact not just impressions and you care deeply about users taking action.
- You thrive on building you want ownership iteration and the chance to leave a lasting impact.
Nice to Have
- Previous work with mobile-first consumer products ideally in tickets events or entertainment.
- Familiarity with content tools like CapCut Canva or social analytics platforms.
- Basic knowledge of Firebase AppsFlyer Mixpanel or other mobile attribution tools.
What Success Looks Like
- Our social channels are vibrant and growing with consistent engagement.
- App installs activation rates and daily active users steadily increase month over month.
- Our UGC and creator-led campaigns start to go viral and the community wants in.
- Youve built a repeatable system for app growth thats ready to scale.
Company Industry
IT Services and IT Consulting
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
