Performance Marketing Specialist

Winnipeg - Canada

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

The Dufresne Group is currently seeking a Performance Marketing Specialist for our Dufresne Marketing Team. This role is located on a hybrid basis at our Home Office at 147 Commerce Drive in Winnipeg.

As the Performance Marketing Specialist you will be a dynamic and data-driven role created to manage and optimize our PPC campaigns and social media presence. You will have a strong understanding of digital advertising analytics and content strategy with the ability to translate business goals into effective online marketing campaigns.

The Dufresne Group is committed to investing in our team members; we offer:

Market competitive salary commensurate with experience
Comprehensive benefits plan and excellent employee discounts;
Employer Sponsored Retirement Savings Plan;
Career growth and continuous development;
Respectful and family-oriented working environment with strong company values;
The opportunity to work for one of Canadas Best Managed Companies.

As the Performance Marketing Specialist you will:

Plan execute and optimize PPC campaigns across Google Ads Bing and other platforms.
Conduct keyword research ad copy creation and A/B testing to improve campaign performance.
Monitor daily budgets bids and conversions to ensure ROI targets are met.
Analyze performance data and prepare regular reports with insights and recommendations.
Stay up to date with platform changes new tools and industry best practices
Develop and implement social media strategies aligned with business objectives.
Manage and grow company profiles across key platforms (Facebook Instagram LinkedIn X/Twitter TikTok etc.).
Create engaging on-brand content (graphics videos posts stories etc.).
Plan and manage paid social campaigns optimizing for engagement reach and conversions.
Track performance metrics (engagement reach CTR conversions) and report results.
Collaborate with design sales and content teams to ensure consistent messaging

As a successful candidate you will have the following:

2 - 4 years of experience managing PPC and/or paid social media campaigns.
Proficiency in Google Ads Meta Ads Manager Google Analytics and Tag Manager.
Strong understanding of SEO principles conversion tracking and audience targeting.
Excellent analytical and reporting skills; proficiency with Excel or Google Sheets.
Creative mindset with a strong eye for design and messaging.
Ability to manage multiple campaigns and deadlines in a fast-paced environment.
Bachelors degree in Marketing Communications or a related field.
Combination of education and experience will be considered.

Required Experience:

The Dufresne Group is currently seeking a Performance Marketing Specialist for our Dufresne Marketing Team. This role is located on a hybrid basis at our Home Office at 147 Commerce Drive in Winnipeg.As the Performance Marketing Specialist you will be a dynamic and data-driven role created to manage...

The Dufresne Group is committed to investing in our team members; we offer:

Market competitive salary commensurate with experience
Comprehensive benefits plan and excellent employee discounts;
Employer Sponsored Retirement Savings Plan;
Career growth and continuous development;
Respectful and family-oriented working environment with strong company values;
The opportunity to work for one of Canadas Best Managed Companies.

As the Performance Marketing Specialist you will:

Plan execute and optimize PPC campaigns across Google Ads Bing and other platforms.
Conduct keyword research ad copy creation and A/B testing to improve campaign performance.
Monitor daily budgets bids and conversions to ensure ROI targets are met.
Analyze performance data and prepare regular reports with insights and recommendations.
Stay up to date with platform changes new tools and industry best practices
Develop and implement social media strategies aligned with business objectives.
Manage and grow company profiles across key platforms (Facebook Instagram LinkedIn X/Twitter TikTok etc.).
Create engaging on-brand content (graphics videos posts stories etc.).
Plan and manage paid social campaigns optimizing for engagement reach and conversions.
Track performance metrics (engagement reach CTR conversions) and report results.
Collaborate with design sales and content teams to ensure consistent messaging

As a successful candidate you will have the following:

2 - 4 years of experience managing PPC and/or paid social media campaigns.
Proficiency in Google Ads Meta Ads Manager Google Analytics and Tag Manager.
Strong understanding of SEO principles conversion tracking and audience targeting.
Excellent analytical and reporting skills; proficiency with Excel or Google Sheets.
Creative mindset with a strong eye for design and messaging.
Ability to manage multiple campaigns and deadlines in a fast-paced environment.
Bachelors degree in Marketing Communications or a related field.
Combination of education and experience will be considered.

Required Experience: