Market Research & Competitive Intelligence Associate Director
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Job Location:
Boston, NH - USA
Monthly Salary:
$ 138000 - 182000
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
About SpringWorks Therapeutics:
SpringWorks Therapeutics a healthcare company of Merck KGaA Darmstadt Germany is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors.
We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN).
At SpringWorks we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds cultures styles and abilities can only help us find the answers that people with rare tumors are looking for.
Your Role:
The Market Research and Competitive Intelligence Associate Director will develop and execute the primary market research plan to deliver insights to grow market knowledge and support brand decision making. The Associate Director will partner closely with the marketing team to understand brand needs and support all phases of brand planning and execution. The Associate Director will also leverage secondary data sources and conduct primary research as needed to understand the evolving competitive landscape of the therapeutic area. The position will collaborate with brand analytics to deliver integrated insights and with forecasting to inform assumptions and explain performance variances to forecast.
Location Classification Hybrid:
This role will be required to work onsite 2 days a week (Tuesday and Wednesday)or more depending on business needs. #LI-Hybrid
Essential Duties and Responsibilities:
- Own and manage the development and execution of primary market research and competitive intelligence plans; manage budget to execute plan including budget reallocation to address emerging needs and understand brand needs to identify research initiatives to address key business questions
- Stay current on primary market research methodologies; determine best approaches to implement to address brand questions and contribute to development of brand plan including situation analysis SWOT and strategic imperatives
- Design program to stay current on competition within the evolving therapeutic area; partner with CI vendor as needed to provide ongoing insights of competitive landscape
- Deliver insights to better understand the HCP patient and market landscape to inform brand strategies and tactics
- Execute market research to track brand performance among key customer groups and provide insights necessary to develop an informed forecast model ongoing refinement of disease epidemiology product share and impact of market events
- Support the launch planning process partner with marketing to develop brand messaging; test marketing/educational materials; performance baseline and tracking plan and socialize results and recommendations of analysis/research to Commercial leadership
- Communication: Effectively communicate insights from primary market research to senior leadership. Use internal communication opportunities to influence action to improve brand performance. Engage and collaborate with external agency partners and coordination with vendors: Manage market research vendors including selection process and collaborate with Marketing Agency of record
- Determine appropriate primary market research techniques to optimally address business questions and meet brand needs
- Effectively manage multiple projects with varying levels of engagement scope and specifications.
- Coach and mentor new talent on forecasting methodologies
- Perform other duties and responsibilities as assigned.
Role Requirements:
- Education:Bachelors degree required advanced degree preferred
- 7 years experience in insights/market research competitive intelligence and analytics preferably all in Pharma or healthcare related field
- Oncology experience preferred
- Expertise in primary market research techniques
- Strong familiarity with leading a competitive intelligence program
- Strong familiarity with Pharma primary market research agencies and capabilities
- Expertise in MS Office
- Ability to work in matrixed team
- Influence without authority
- Confidence in presenting to senior management
- Embody the SpringWorks Values to act with empathy and humility to drive a culture that takes ownership and accountability for their individual and teams performance.
- Strong interpersonal communication skills to collaborate with colleagues stakeholders and vendors effectively and clearly in a remote hybrid work environment.
- Ability to travel occasionally including overnight stay driven by business need.
Compensation and Benefits:
The expected salary range for this position is $138000 $182000. Actual pay will be determined based on experience qualifications location and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance.
We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases. Interested in learning more review additional information hereBenefits.
EEO Statement:
SpringWorks maintains an EEO Policy providing for equitable opportunities for employment and conditions of employment to all employees and applicants regardless of actual or perceived sex (including pregnancy childbirth breastfeeding or related medical conditions) gender gender identity or gender expression sexual orientation partnership status marital status familial status pregnancy status race color national origin ancestry caste religion religious creed age alienage or citizenship status veteran status military status physical or mental disability past or present history of mental disorder medical condition AIDS/HIV status sickle cell or hemoglobin C trait genetic predisposition genetic information protected medical leaves victims of domestic violence stalking or sex offense political affiliation and any and all other characteristics or categories protected by applicable federal state or local laws. SpringWorks treats all employees and applicants fairly in the selection process (and in other personnel activities) by giving all employees and applicants the same opportunities for employment. SpringWorks Equal Employment Opportunity Policy is intended to ensure that there are no barriers that would prevent members of a protected group from a fair and equitable opportunity to be hired promoted or to otherwise take advantage of employment opportunities.
This Equal Employment Opportunity Policy applies toallaspects of employment including without limitation recruitment hiring placement job assignment promotion termination transfer leaves of absence compensation discipline and access to benefits and training. Any violation of this Policy will result in disciplinary action up to and including termination of employment.
Privacy:
Upon submission of this form I understand that SpringWorks Therapeutics is based in the United States and personal data submitted in the form will be transferred and accessed in the U.S.. Information about SpringWorks Therapeutics privacy practices can be found atPrivacy Policy - Springworks ().
Required Experience:
Director
Key Skills
- Qualtrics
- Quantitative Research
- Spss
- Data Collection
- Microsoft Powerpoint
- Research Experience
- Survey Design
- Qualitative Research
- Market Research
- Merchandising
- Customer relationship management
- Data Analysis Skills
About Company
We relentlessly pursue every possibility to create new cancer breakthroughs and power our approach with people who think hard, care hard, and act with urgency. %
