Martech Development Consultant

About the team:

Accenture Song in ANZ brings together strategy data creativity and technology to help Australia and NewZealands leading brands grow. Our team operates from Melbourne and Sydney partnering across the broader Song network.

Were a crossfunctional unit embedded within Songs marketing transformation and activation capabilitiescovering firstparty data strategy omnichannel campaign execution analytics & reporting and marketing technology enablement. Martech Consulting team in ANZ enables clients to design and implement marketing technology ecosystems that drive personalised experiences and measurable outcomes. We work across CRM CDP automation and analytics platforms to deliver integrated solutions

About the role:

• Martech strategy: platform selection roadmap governance

• Data integration: ETL/ELT data quality identity resolution

• Analytics & measurement: attribution dashboards ROI modeling

• Campaign tech: automation programmatic activation tag management

• CRM & data hygiene: segmentation profiling data enrichment.

• Tech stack orchestration: marketing automation CDP DMP CMS

• Optimization: A/B/n testing experimentation frameworks

• Stakeholder alignment: cross-functional collaboration client advisory

• Change management: training enablement adoption strategies

• Compliance & governance: privacy basics governance policies

Qualifications

• 10 years in martech consulting or marketing technology roles.

• Deep expertise in CRM CDP and marketing automation platforms.

• Strong understanding of data integration and governance principles.

• Experience in analytics and measurement frameworks.

• Excellent leadership and stakeholder management skills.

• Familiarity with ANZ privacy regulations and compliance standards.

• Certifications in major martech platforms (Adobe Salesforce Braze).

• Degree in Technology Marketing or related field.

About Accenture

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