Performance Marketing Manager (3-5 Yrs) at BabyMD

About BabyMD:

BabyMD is a rapidly growing paediatric care chain focused on delivering holistic care for children. With a strong commitment to patient-centric services we offer a range of paediatric treatments developmental assessments and therapies through our clinics. We aim to enhance the paediatric healthcare experience for both parents and children with a blend of offline and technology-enabled solutions. Some of our services include consultation vaccinations development assessment therapies lactation & nutrition and many more.

Job Overview:

This is a full-time on-site role for a Performance Marketing Manager (Digital Marketing Executive) based in Bengaluru. You will play a crucial role in managing high-performing digital campaigns to drive leads conversions and retention. You will be responsible for planning executing and optimizing paid campaigns across various channels like Google Ads Meta (Facebook/Instagram) affiliates and more. Your strong analytical skills and attention to detail will be essential in monitoring performance metrics managing budgets and ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS)

This is a full time work from an office role.

We work 6 days a week.
Location: HSR Bangalore
Reports to: Head of Marketing

Key Responsibilities:

• Plan execute and optimize paid campaigns across Google Ads Meta (Facebook/Instagram) affiliates and other performance channels.
• Manage budgets monitor performance metrics and ensure efficient cost per acquisition (CPA) and return on ad spend (ROAS).
• Set up events and conversion tracking (GA4 Mixpanel PostHog etc.) to optimize campaigns effectively.
• Conduct A/B testing for creatives audience segments landing pages and bidding strategies to maximize impact.
• Collaborate with the sales team to plan sale campaigns seasonal promotions and retention-focused campaigns.
• Analyze channel performance till the bottom of the funnel (lead quality conversions retention) and optimize accordingly.
• Collaborate with content and design teams to plan campaign-specific landing pages and continuously improve relevance and conversion rates.
• Build reports and dashboards to provide actionable insights on campaign performance.
• Identify growth opportunities through competitive analysis audience insights and affiliate partnerships.

• 3-5 years of experience in performance marketing preferably in B2C/B2B digital-first companies or agencies.
• Strong analytical skills with proficiency in Excel/Google Sheets Google Analytics (GA4) Mixpanel PostHog and dashboard tools (e.g. Looker Studio Power BI).
• Hands-on experience managing campaigns on Google Ads Facebook Ads Manager and affiliate networks.
• Experience with CRM platforms like Zoho LeadSquared or similar for lead tracking and campaign integration.
• Solid understanding of conversion tracking attribution models and funnel optimization.
• Excellent communication skills with the ability to work cross-functionally with sales and creative teams

Other Good to Have Skills:

• Knowledge or experience with AI tools such as Midjourney RunwayML ChatGPT Claude Gemini Nano Banana etc.
• Hands-on experience with social media platforms (Instagram Facebook LinkedIn YouTube) and their analytics.
• Basic understanding of SEO principles.
• Knowledge of performance marketing assets
• Creativity & Communication: Excellent written and verbal communication skills with a knack for storytelling and creating clear concise and persuasive copy.
• Project Management: Strong organisational skills with the ability to manage multiple tasks coordinate with agencies and meet deadlines in a fast-paced environment.
• Adaptability & Trend Spotting: Ability to quickly adapt to changing social media trends and platforms with a keen eye for identifying new opportunities for engagement and growth

• A rare opportunity to work in 0 to 1 a fast paced healthcare set-up
• Backed by elite healthcare VCs & investors
• A strong positioning in the business team & huge career upside
• Collaborative and inclusive work culture.
• Competitive salary (industry standards)

Interested
Send your resume to with the subject line: for PMM at BabyMD

Required Experience:

Manager