Director of Marketing

Scopely is looking for aDirector of Marketing to join an unannounced title based in our Shanghai office (5 days in the office).

At Scopely we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing publishing and innovating the mobile games industry connecting millions of people around the world daily.

We are in the early stages of development on an ambitious mobile game in China and were assembling a team of passionate game makers to craft unforgettable characters and immersive adventures that players will love.

What You Will Do

We are seeking an experienced Director of Marketing to lead the marketing strategy and execution for an ambitious mobile game launching in China. This is a rare opportunity to shape the China-market presence.

As the senior-most marketing leader for this title in China you will build and lead the local marketing function working closely with our global teams regional partners and the IP holder to bring a world-class game to millions of players across China. While the role carries significant strategic responsibility effective collaboration and alignment with the IP licensor are essential to success.

• Build and lead the China marketing function establishing the strategic foundation for positioning audience definition and key messaging for this major IP-based mobile title.
• Develop and execute comprehensive China-market launch and live-ops strategies leveraging local platforms media channels and community ecosystems to drive awareness acquisition and engagement.
• Create integrated data-driven campaigns across brand content social and performance marketing ensuring clear KPIs measurement frameworks and ongoing optimization.
• Partner closely with cross-functional teamsProduct Community BD Operations Legal and Communicationsto ensure aligned executable marketing plans grounded in product goals.
• Collaborate with our global marketing teams across APAC EMEA and the Americas to share insights coordinate global campaign beats and represent China-market needs.
• Manage the day-to-day relationship with the external IP licensor including alignment on strategy creative review and approval processes.
• Build and maintain strong local partnerships including agencies platform partners KOL/influencer networks and experiential vendors to support major campaigns and community initiatives.
• Guide influencer community and experiential activation strategies tailored to Chinas unique digital and offline ecosystems.
• Analyze campaign performance and ROI applying insights to continuously enhance efficiency scale and impact.

What Were Looking For

• 1012 years of experience leading marketing strategy and teams for successful mobile F2P titles in China especially live-service games.
• Fluent in Mandarin and English; strong cross-cultural communication skills.
• Deep understanding of Chinas mobile gaming ecosystem including UA content marketing social platforms KOL strategy agency management and media optimization.
• Demonstrated success launching or scaling major games in China with measurable business impact.
• Experience developing and executing innovative community-driven marketing strategies tailored to local audiences.
• Proven ability to work with global licensors or external IP holders with sensitivity to alignment approvals and brand guardrails.
• Strong analytical skills with comfort interpreting complex data and translating insights into action.
• Excellent leadership stakeholder management and communication skills including experience presenting to executives.

Bonus Points

• Experience running large-scale offline activations or IRL experiential campaigns in China.
• A track record of growing loyal passionate player communities.
• Past success with GTM strategy for highly visible or viral mobile titles.
• Fluency in Japanese is a plus.

At Scopely we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

About Us

Scopely is a global interactive entertainment and mobile-first video game company home to many top award-winning experiences such as MONOPOLY GO! Star Trek Fleet Command Stumble Guys MARVEL Strike Force and Yahtzee With Buddies among others.

Scopely creates publishes and live-operates immersive games that empower a directed-by-consumer experience across multiple platforms--from mobile web PC and beyond.

Founded in 2011 Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Companys Worlds Most Innovative Companies Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia EMEA and North America and is home to many internal game development teams referred to as Scopely Studios with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion and is now an independent subsidiary of Savvy.

For more information on Scopely visit: