Role Overview
The Design Lead will own MediBuddys visual direction across motion and static formats. This role blends hands-on craft with leadership ensuring world-class creative output across campaigns CRM social media product marketing and brand films. Youll collaborate with Brand Marketing and Product teams while mentoring designers and motion artists.
Key Responsibilities
- Creative Leadership & Direction
Define and evolve the visual language of MediBuddy across motion illustration and static design.
Translate briefs into strong creative concepts storyboards campaign ideas and final assets.
Review and elevate team output to maintain world-class design quality.
Lead motion graphic design for brand campaigns explainers ad films product videos UGC-style reels and social content.
Own end-to-end storytelling script alignment storyboarding animation edits and finishing.
Direct shoots (when required) and ensure smooth pre-production and post-production workflows.
Optimise videos for multi-format delivery (9:16 16:9 1:1) across platforms.
- Static Design & Visual Communication
Lead creation of static creatives including social media assets CRM mailers banners ad creatives landing pages infographics and presentation design.
Ensure brand consistency strong typography and high-quality visual design across all touchpoints.
Build scalable templates guidelines and visual systems for faster consistent output.
- AI Innovation & Experimentation
Experiment with AI tools (Midjourney Runway Kling etc.) to accelerate workflow and generate new creative styles.
Introduce modern design approaches new formats and trend-aligned storytelling methods.
- Team & Project Management
Manage multiple fast-paced projects with clear prioritisation and timelines.
Work closely with cross-functional teams to bring campaigns and product narratives to life.
Required Skills & Expertise
78 years of experience across motion design static design for brand/agency setups.
Strong mastery of Adobe After Effects Premiere Pro Photoshop Illustrator Figma.
Deep understanding of animation principles design systems typography color and composition.
Ability to lead shoots create storyboards and direct visual storytelling.
Strong sense of brand narrative structure and performance-driven creative thinking.
Hands-on ability to execute when required paired with team leadership capability.
Familiarity with AI-based creative tools and openness to adopt new workflows.
Nice-to-Have Skills
Experience in building brand design systems.
Familiarity with UI/UX or product design basics.
Experience designing presentation decks.
Awareness of digital social and cultural trends that shape effective storytelling.
MediBuddy Introduction:
MediBuddy is Indias largest on-demand full-stack digital healthcare platform that helps patients access multiple healthcare services. It gives users 24x7 access to high-quality healthcare at their fingertips. MediBuddy helps its users consult specialist doctors order medicines and book lab tests from the comfort of their homes. It is also a partner to several leading corporate customers in the country and helps theiremployees access multiple healthcare benefits. MediBuddy users have access to online doctorconsultations wellness preventive care services fitness and hospitalization offered by its pan-Indianetwork of healthcare providers with its unparalleled reach.
It also provides its customers hassle-free end-to-end surgery care through a Care Buddy right from connecting them to the right surgeon to post-operative recovery care. MediBuddys surgery care provides specialized treatment in several other departments like Proctology Ophthalmology Vascular ENT Orthopaedics Urology Gynaecology and more. With full-stack Surgery Care management servicesMediBuddy assures customers an array of solutions for every medical financing insurance and recoveryneed of its customers undergoing surgery.
The digital healthcare platform has a partner network of 90000 doctors 7100 hospitals and clinics4000 diagnostic centers 2500 pharmacies along with a team size of 2200 members. It has createdan integrated healthcare ecosystem that offers patients seamless access anytime and anywhere. It hascreated an integrated healthcare ecosystem that offers patients seamless access anytime and anywherein 10 minutes. With its healthcare services available in 16 Indian languages to enable customer-friendlyconsultation MediBuddy is bridging the Urban-Rural quality healthcare divide. MediBuddy offers onlineand offline doctor consultations medicine delivery lab tests at home mental health consultations surgerycare among other healthcare services.