This is a remote position.
1. Keyword Research and Analysis:
- Conduct comprehensive keyword research to identify opportunities for improving organic search rankings.
- Analyze competitor strategies and industry trends to inform keyword targeting.
2. On-Page Optimization:
- Optimize website content meta tags and other on-page elements to improve search engine rankings.
- Ensure website architecture and internal linking support SEO goals.
3. Off-Page Optimization:
- Develop and execute off-page optimization strategies including link building to enhance the websites authority and trustworthiness.
- Manage relationships with external partners influencers and webmasters for link-building initiatives.
4. Technical SEO:
- Conduct technical SEO audits to identify and address issues affecting search engine performance.
- Collaborate with the development team to implement technical SEO recommendations.
- Execute tests collect and analyze data and results identify trends and insights in order to achieve maximum ROI in paid search campaigns
5. Content Strategy:
- Collaborate with content creators to develop SEO-friendly content strategies.
- Optimize existing content and provide guidance on creating new high-quality and engaging content.
6. Analytics and Reporting:
- Monitor and analyze website performance using SEO tools and analytics platforms.
- Provide regular reports on key SEO metrics and insights making data-driven recommendations for improvement.
7. Local SEO:
- Implement local SEO strategies to improve visibility in specific geographic areas.
- Optimize local business listings and manage online reviews.
8. Stay Informed:
- Keep abreast of industry trends algorithm updates and emerging SEO techniques.
- Share knowledge and insights with the team to foster a culture of continuous learning.
- Proven experience as an SEO Specialist or similar role with a track record of improving search engine rankings.
- In-depth knowledge of search engine algorithms ranking factors and SEO best practices.
- Proven SEM experience managing PPC campaigns across Google Yahoo and Bing.
- Familiarity with SEO tools such as Google Analytics SEMrush Moz etc.
- Proficiency in HTML CSS and other web development languages.
- Excellent analytical and problem-solving skills.
Required Skills:
- Proven experience as an SEO Specialist or similar role with a track record of improving search engine rankings. - In-depth knowledge of search engine algorithms ranking factors and SEO best practices. - Proven SEM experience managing PPC campaigns across Google Yahoo and Bing. - Familiarity with SEO tools such as Google Analytics SEMrush Moz etc. - Proficiency in HTML CSS and other web development languages. - Excellent analytical and problem-solving skills.
IT Services and IT Consulting