Digital Marketing Specialist (SEO & Paid Ads)
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
This is a remote position.
We are looking for a data-driven Digital Marketing Specialist to own our organic and paid acquisition channels. You will be responsible for the health of our websites SEO driving keyword rankings and managing high-performing ad campaigns across Google LinkedIn and Facebook. The ideal candidate is someone who can identify a technical error in WordPress one hour and optimize a LinkedIn ad spend the next.
1. Search Engine Optimization (SEO)
Site Audits: Conduct regular technical audits to identify and resolve crawl errors broken links and site speed issues.
Domain Authority: Develop and execute backlink strategies and high-quality content plans to improve overall domain strength.
Technical SEO: Manage sitemaps schema markup and Core Web Vitals to ensure search engines can easily index the site.
Keyword Strategy: Perform deep keyword research to identify high-intent opportunities and track rankings over time.
Content Optimization: Audit existing website content and provide SEO briefs for new content to ensure maximum visibility.
2. Paid Advertising (PPC)
Google Ads: Search Display and Remarketing campaign management including bid optimization and A/B testing copy.
Social Ads: Strategy setup and scaling of ads on LinkedIn (B2B targeting) and Facebook/Meta (B2C/Retargeting).
Performance Tracking: Monitor ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition) to ensure budgets are used efficiently.
3. Website Management
WordPress Proficiency: Navigate the WordPress CMS to update pages manage SEO plugins (like Yoast or RankMath) and post content.
Troubleshooting: Identify and fix website errors (404s redirect loops mobile usability issues) that negatively impact SEO.
Requirements
Experience: 3 years of proven experience in SEO and Paid Search/Social.
Technical Tools: Proficiency with Google Search Console Google Analytics 4 (GA4) and SEO tools like Ahrefs SEMrush or Moz.
Platform Expertise: Certified (or highly experienced) in Google Ads Manager Meta Ads Manager and LinkedIn Campaign Manager.
CMS Knowledge: Strong hands-on experience with WordPress. Basic knowledge of HTML/CSS is a major plus for fixing technical SEO issues.
Analytical Mindset: Ability to turn complex data into actionable insights and clear monthly reports.
Writing Skills: A solid grasp of SEO copywriting to ensure keyword-rich doesnt mean hard to read.
Required Skills:
Experience: 3 years of proven experience in SEO and Paid Search/Social. Technical Tools: Proficiency with Google Search Console Google Analytics 4 (GA4) and SEO tools like Ahrefs SEMrush or Moz. Platform Expertise: Certified (or highly experienced) in Google Ads Manager Meta Ads Manager and LinkedIn Campaign Manager. CMS Knowledge: Strong hands-on experience with WordPress. Basic knowledge of HTML/CSS is a major plus for fixing technical SEO issues. Analytical Mindset: Ability to turn complex data into actionable insights and clear monthly reports. Writing Skills: A solid grasp of SEO copywriting to ensure keyword-rich doesnt mean hard to read.
Company Industry
IT Services and IT Consulting
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Conversion Optimization
- HTML5
- SEM
- Google Search Console
- SEO
- Omniture
- Wordpress
