[Innovative Medicine] Omnichannel Activation Manager, Customer Experience, Commercial Excellence

At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at

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About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments finding cures and pioneering the path from lab to life while championing patients every step of the way.

Learn more at Overview:The OC Activation Manager is responsible for elevating customer experiences through strategic omnichannel engagement & campaign planning execution and measurement. This role requires collaboration across functions to utilize data insights optimize omnichannel engagement strategy campaign performance and drive the development of omnichannel capabilities within the organization.

Key Responsibilities:

Omnichannel Engagement Strategy & Campaign Development & Monitoring

• Proactively contribute to the development of the BU omnichannel engagement strategy in partnership with the BU
• Lead the enhancement of customer experiences by working as a valued partner to expertly plan execute and measure omnichannel campaigns by partnering with designated BU & focus brands using appropriate tools (eg. CDP SFMC etc.) and seamlessly connecting channels to create a holistic customer experience.
• Utilize data insights to inform and tailor omnichannel engagement strategies & execution ensuring that content and channel interactions resonate with target audience HCPs.
• Implement near real-time measurement techniques (via dashboards and reports) to assess campaign performance across channels & working with Marketing to provide actionable recommendations for execution excellence.

Data Informed Decision Making Measurement & Optimization

• Collaborate closely with business stakeholders to identify and leverage opportunities for omnichannel engagement that align with DA business objectives through data-driven insights utilizing existing Primary research data Pathfinder and AnGen.
• Facilitate cross-functional analysis of engagement data campaign metrics summarizing key findings and sharing insights with stakeholders to inform future campaign planning and overall omnichannel engagement strategy.
• Improve & Identify opportunities to develop actionable dashboards for automated monitoring of engagement metrics by enhancing current DA promoting transparency and clarity in campaign performance.
• Foster a culture of testing and innovation by developing and executing robust A/B testing strategies with CDP/SFMC to optimize campaigns for maximum impact.

Omnichannel Capability Development

• Leverage a wide array of digital platforms (both owned and third-party) to create seamless online and offline customer experiences.
• Represent Japan proactively in implementing relevant APAC Omnichannel capabilities that drive value for the Japanese organization.
• Collaborate effectively across functions to implement key initiatives aimed at building Johnson & Johnson Innovative Medicines omnichannel capabilities.
• Serve as the primary point of contact for major initiatives for core DA ensuring understanding alignment and buy-in for omnichannel efforts.
• Champion internal & external best practices within the organization actively engaging in the omnichannel community and contributing to the development omnichannel capabilities through CX community & other engagements.

Facilitation of Core Omnichannel Processes & Innovation

• Play a critical role in shaping and developing capabilities that enhance omnichannel engagement through close collaboration with Marketing Excellence and APAC
• Support the successful implementation of core processes including Content planning & production Tagging and Campaign planning execution & measurement through effective cross-functional collaboration and advocacy.
• Identify opportunities for optimization and automation of key processes to improve efficiency personalization and engagement.
• Understand core DA business needs to contribute to the continuous improvement of processes and platforms.
• Champion innovative solutions through collaboration with key stakeholders including Marketing IT Business Intelligence Data Science and Customer Experience teams.

Qualifications:

• Proven experience in omnichannel marketing campaign management or related fields.
• Strong analytical skills with the ability to leverage data insights to inform strategy and engage customers effectively.
• Excellent project management capabilities and experience working cross-functionally.
• Strong knowledge of digital marketing tools and platforms.
• Exemplary communication & change management skills and the ability to influence stakeholders at all levels.
• Strong Japanese & English proficiency (Business level) to collaborate with APAC counterparts

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