Marketing & Communications Representative

Role: Marketing & Communications Representative

FLSA: PartTime Hourly Non-Exempt

Location: Remote

Why Join Virtual Peace of Mind (VPM)

Transforming Access to Youth Mental Health through Virtual Care

Virtual Peace of Mind (VPM) is a fast-growing fully remote private mental health practice dedicated to providing compassionate evidence-based care across multiple states. Our mission is to empower clinicians with the flexibility resources and support they need to deliver exceptional care while advancing equitable mental health access for all.

Role Overview:

The Marketing & Communications Representative plays a central role in shaping how VPM presents itself to clients stakeholders and the community. This position manages all marketing channelsincluding social media print materials website updates and community engagementto ensure consistent brand messaging and effective outreach.

The ideal candidate is creative detail-oriented and confident in developing implementing and monitoring marketing strategies that support practice growth client engagement and brand awareness.

Key responsibilities include but limited to:

Digital Marketing & Social Media Management

• Develop schedule and manage social media content across all platforms (Facebook Instagram LinkedIn TikTok optional).
• Create campaigns promoting VPM services clinician expertise client education and organizational milestones.
• Analyze engagement metrics to optimize content performance and audience reach.
• Ensure all content reflects VPMs brand voice professionalism and mission-driven identity.

Website & Online Presence Oversight

• Coordinate with IT and web developers to update website content images service descriptions announcements and landing pages.
• Ensure website messaging stays current accurate and aligned with organization goals.
• Assist in maintaining SEO performance through keyword optimization and content freshness.

Print & Materials Development

• Create brochures flyers rack cards banners and marketing packets for events or referral partners.
• Ensure print materials are professionally branded and consistent across all platforms.
• Manage printing timelines digital versions and distribution.

Brand Messaging & Communications

• Maintain consistency in brand identity across all visual and written content.
• Draft scripts talking points email announcements and presentation materials for leadership.
• Assist in developing marketing messaging for new programs initiatives or partnerships.

Community Outreach & Engagement Support

• Represent VPM in local events health fairs and networking opportunities (virtual or in-person as needed).
• Support referral-building strategies with schools community agencies and professionals.
• Develop outreach materials tailored to specific audiences (parents clinicians schools etc.).

Strategy & Growth Contributions

• Assist leadership in creating quarterly and annual marketing strategies.
• Track and analyze KPIs such as lead generation referral trends social media analytics and website traffic.
• Present insights and recommendations during leadership meetings.

Internal Collaboration

• Work closely with the CEO Program Operations Officer clinical team and administrative staff to ensure messaging accuracy and timely communication.
• Coordinate with the administrative team to support internal communications and announcements.

Qualifications & Preferred Experience:

• Bachelors degree in Marketing Communications Digital Media Graphic Design or a related field preferred.
• Minimum 2 years of marketing experience preferably in healthcare behavioral health or service-based organizations.
• Strong skills in Canva Adobe Creative Suite (optional) and social media scheduling platforms.
• Excellent written and verbal communication skills.
• Understanding of branding public relations and digital engagement trends.
• Experience with website editors (WordPress Wix Squarespace etc.) preferred.
• Strong organizational skills with the ability to multitask and manage deadlines.
• Ability to work independently take initiative and contribute creative ideas.

Compensation & Benefits:

• Salary Range: Up to $30p/hour- based on experience.
  

• Retirement: 401(k) with up to 3% employer match
• Health: Individual Coverage HRA (ICHRA) stipend up to $150/month toward health insurance premiums

What Makes VPM Different - Our Values!

• Mission-Driven Impact: Join a pioneering VDOE-endorsed initiative transforming school-based mental health delivery across Virginia ensuring access equity and positive outcomes for every student.
• Leadership & Growth:Contribute to shaping and scaling an innovative state-supported care model. Licensed clinicians may take on leadership or consulting roles as the program expands.
• Flexible Remote Environment:Enjoy a fully remote flexible work model that allows you to balance meaningful clinical work with personal well-being.
• Collaborative Supportive Culture:Be part of a multidisciplinary mission-driven team that values integrity empathy and shared learning.
• Professional Development:Access ongoing CEU opportunities leadership training and exposure to state and national initiatives advancing youth mental health.

Equal Employment Opportunity (EEO) Statement: VPM is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive equitable environment for all employees. Employment decisions are made without regard to race color religion sex sexual orientation gender identity or expression pregnancy national origin age disability veteran status or any other legally protected characteristic.

ADA Accommodation Statement: VPM is committed to providing reasonable accommodations for qualified individuals with disabilities and applicants with disabilities. If you require an accommodation to complete the application process participate in an interview or perform essential job functions please contact HR at to request assistance. All accommodation requests are handled confidentially and in accordance with applicable law. If qualified for a role our talent acquisition team will contact you. Please only reach out if accommodation with the application/interviewing process is required.

Employment Eligibility & Compliance:All offers of employment are contingent upon the successful completion of a background check verification of licensure (as applicable) and eligibility to work in the United States without company-sponsorship.

VPM complies fully with all applicable federal state and local laws governing nondiscrimination confidentiality and data privacy including HIPAA FERPA and state-specific clinical/employment regulations.

Required Experience:

Manager