Marketing Innovation Lead

At Syngenta we are working to build the most collaborative and trusted team in agriculture that provides leading seeds and crop protection innovations to enhance the prosperity of farmers. To support this challenge Syngentas Marketing Team is currently seeking a Marketing Innovation Lead in Greensboro NC.

The Marketing Innovation Lead is responsible for advancing the effectiveness and future-readiness of Syngentas marketing communications. This role champions the enablement of customer-centric storytelling and message cohesion across brands by integrating emerging technologiesparticularly AIand digital channels. Operating within the Marketing Intelligence function the role ensures marketing efforts are insight-driven innovative and aligned with customer needs across the buyer journey.

Accountabilities:

• Drive innovation across core communication channels including paid media email and SMS/text ensuring strategies are future ready and grounded in customer behavior.
• Develop and scale cohesive messaging strategies that transcend individual brand silos ensuring consistent value-based customer narratives across touchpoints.
• Pilot and implement AI-powered tools (e.g. content generation personalization engines message testing) in collaboration with global and regional marketing teams.
• Collaborate with Communications Digital Marketing and Agency teams to integrate learnings feedback loops and digital experimentation into campaign planning.
• Track measure and report on the performance of communication innovations using data to optimize for engagement clarity and customer resonance.
• Serve as a thought leader on marketing modernization and emerging digital opportunities (AI automation personalization etc.) within the organization.
• Build frameworks and processes that make experimentation scalable and repeatable across marketing teams.

Qualifications :

Required:

• A minimum of a Bachelors degree preferably in Marketing Communications Business Journalism and/or Ag related fields. A Masters degree is a plus.
• A minimum of 5 years of experience in marketing digital strategy or marketing innovation roles.
• Strong understanding of paid media strategy and execution.
• Knowledge of AI in marketing (generative AI tools personalization technologies and emerging trends).
• Must be eligible to work in the United States without sponsorship support from Syngenta.

Desired:

• Proven track record of designing and optimizing paid media campaigns across digital channels (e.g. programmatic display paid social search) - either through direct management or collaboration with media agencies.
• Experience with email marketing and SMS/text-based campaigns including audience segmentation personalization strategies and performance optimization.
• Demonstrated success in leading cross-functional innovation projects especially those involving AI martech or automation tools.
• Hands-on experience piloting or implementing new marketing technologies (e.g. generative AI marketing automation dynamic content platforms).
• Prior involvement in shaping customer-centric messaging strategies across multiple touchpoints (brand digital sales enablement etc.).
• Deep understanding of modern marketing strategy particularly multichannel content planning audience engagement and customer journey orchestration.
• Experience working with or within integrated marketing brand or communications teams ideally with exposure to agriculture life sciences or complex B2B2C markets.
• Familiarity with interpreting performance data running A/B or multivariate tests and using insights to improve content and channel effectiveness.

Additional Information :

What We Offer:

• A culture that celebrates diversity & inclusion promotes professional development and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs.
• Full Benefit Package (Medical Dental & Vision) that starts your first day.
• 401k plan with company match Profit Sharing & Retirement Savings Contribution.
• Paid Vacation Paid Holidays Maternity and Paternity Leave Education Assistance Wellness Programs Corporate Discounts among other benefits.

Syngenta has been ranked as a top employer by Science Journal. Learn more about our team and our mission here:  is an Equal Opportunity Employer and does not discriminate in recruitment hiring training promotion or any other employment practices for reasons of race color religion gender national origin age sexual orientation marital or veteran status disability or any other legally protected status.

WL: 5B

 #LI-Hybrid

Remote Work :

No

Employment Type :

Full-time