Cross Category Insights Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition we are looking for colleagues who are ready to join us on this journey! Tomorrow cant wait lets shape it together!

ROLE PROFILE

GRADE: 35

JOB TITLE: Cross Category Insights Manager SSA

FUNCTION: Marketing

SUB FUNCTION: Insights & Foresights

CITY & COUNTRY: South Africa

ROLE SUMMARY

What are the key objectives and expectations from this role

Drive and lead a strong multicategory Insights and Foresights to improve consumer understanding and identify actionable opportunities to support the strategic and commercial agendas for SSA.

ACCOUNTABILITIES

Lead the functions strategy for generating consumer & market insights/foresights being the voice of the consumerto support the strategic & operational decision making.

Deliver Quarterly Narrative on Cross Category Performance: Conversion Metrics Consumers Usage &Consumption along with insights on Consumer Growth drivers for the Nicotine Categories and key markets (combining different sources supported by GBS team on both consumer and retail data)

Lead the industry glidepath view for SSA twice a year with the support of FMC Insights and NC Insights teamalongside with GBS team which will be accountable for the tracking.

Deliver actionable Foresights on Key Cross Category Global Themes (e.g. Total Nicotine Glidepath Poly-usageConsumer Journeys and Moments).

Lead the Multi-category studies for SA NIG and KY: Incidence and Segmentation with agency support.

Support on building digital capabilities and integrating data analytics to achieve measurable efficient and agile waysof looking at insights and data through GBS partnership.

Handle internal relationships with Category Team Finance IT key EMs and externally with research/Data Agencies to ensure projects execution and delivery OTIF.

Support to drive simplification for a successful agile environment.

Transform marketing culture through flexible methods of working.

EXPERIENCE SKILLS KNOWLEDGE

ESSENTIAL

Bachelors / Masters degree or equivalent experience in Marketing or Business Administration with proven experience in Market Research Statistics or related field

Consistent track record in consumer marketing and business transformation.

Expertise in Consumer Research Methodologies Applications & Limitations and familiarity with Research tools andplatforms.

Strong analytical skills with the ability to define the consumer journey and leverage on data & Insights to developstrategy/decisions

Strong ability with marketing strategy development backed up by insights and foresights

Solid understanding of consumer behaviour market dynamics and portfolio strategy

Ability to connect consumer cultural and market trends to business opportunities.

High skilled on communication & storytelling: able to translate complex data into simple compelling narratives

Strong communicator with ability to flex style and having good presentation & engagement skills with the ability to leadstrategic discussions with cross functional team

Capable of driving and agenda involving multiple points of interaction & collaborators

Able to accept challenging situation and good in problem solving through people

Ability to manage agency relationship

Strong budgeting and commercial competence.

What we offer you

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans initiatives for work-life balance transportation support and a flexible holiday plan with additional incentives
• Your journey with us isnt limited by boundaries; its propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement where your career progression isnt just a statement its a reality were eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• Youll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment preparing for ongoing changes

WHY JOIN BAT
Were one of the few companies named as a Global Top Employer by the Top Employers Institute certified in offering excellent employee conditions.

Collaboration inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive regardless of gender sexual orientation marital or civil partnership status gender reassignment race religion or belief colour nationality ethnic or national origin disability age skills experience education socio-economic and professional background veteran status perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family parental leave national service sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.