Marketing Specialist (Digital & Demand Generation)

Are you a motivated marketer who enjoys hands-on execution across a variety of digital channels Do you like working in a fast-paced environment where you can learn multiple areas of marketingpaid media email automation content promotion and analytics If youre detail-oriented curious and eager to grow into a full-stack marketer this role is a great fit.

Were seeking a Marketing Specialist who will support the execution of digital programs that generate awareness engagement and qualified leads. You will work closely with the SVP of Marketing to implement campaigns monitor performance manage assets and help improve our marketing operations. This is an ideal role for someone with foundational experience who wants broad exposure to modern B2B marketing.

Top 5 Responsibilities

1. Support multi-channel campaign execution - Assist in building and running campaigns across paid search paid social email website updates and retargeting based on strategic direction from the SVP of Marketing.

2. Build and manage basic email and nurture workflows - Create email sends segment lists set up simple automation sequences and maintain contact databases within HubSpot or similar platforms.

3. Coordinate content and marketing assets - Work with internal teams to gather creative update landing pages assist with webinar and partner promotions and ensure campaigns launch successfully.

4. Collect organize and report performance data - Track metrics such as impressions clicks leads CPL and funnel movement; provide weekly summaries and highlight any anomalies or opportunities for improvement.

5. Maintain tracking QA and marketing operations tasks - Ensure UTMs pixels forms landing pages and CRM fields are accurate and functioning; collaborate with internal teams to troubleshoot issues.

Additional Responsibilities

• Assist with paid media setup and monitoring (Google Ads LinkedIn Meta) under guidance.
• Support SEO and content promotion efforts by conducting keyword checks and sharing performance insights.
• Manage updates to the website or landing pages using templates or CMS tools.
• Help coordinate events webinars and partner marketing activities.
• Research new tools channels and techniques; propose small tests when appropriate.
• Maintain organized documentation for campaigns audiences templates and processes

Qualifications :

Top 5 Qualifications

1. 3-5 years of experience in digital marketing or marketing coordination roles. Exposure to paid media email marketing CRM/automation tools or analytics is preferred.

2. Strong attention to detail and comfortable with data. Able to pull metrics work in spreadsheets and identify trends or errors.

3. Familiarity with HubSpot or similar marketing automation platforms. (Salesforce Pardot Marketo Mailchimp ActiveCampaign etc. are also relevant.)

4. Basic understanding of digital channels (e.g. Google Ads LinkedIn Ads social media landing pages email campaigns).

5. Excellent communication skills and the desire to learn quickly. Thrives in a fast-paced environment and enjoys being part of an integrated marketing team.

Other Preferred Qualifications

• Experience with Google Analytics tag managers or basic CRO concepts
• Comfortable editing simple web pages or landing pages (no coding required)
• Experience supporting webinars or virtual events
• Exposure to B2B marketing or eCommerce technology is a plus
• Ability to manage multiple small tasks and deadlines
• Experience using generative AI tools for content drafting or research

Additional Information :

What we can offer you 

• A career with thought leaders who literally wrote the book on Marketplace Best Practices. 
• A career in the fast-paced world of retail eCommerce digital marketplaces and platform businesses.  
• A career with first movers who are deploying new business models and strategies worldwide. 
• A career in a flat management structure without a rigid hierarchy and bureaucracy. 
• A career in a culture that rewards creativity and innovation risk-taking and teamwork. 

Additional information 

Our Core Values: Client Focus Owning the Outcome Adaptable Caring  

Keywords: Digital Marketing Demand Generation Paid Media Email Automation HubSpot Campaign Execution Lead Generation Analytics & Reporting SEO B2B Marketing.

eCommerce & Marketplace Platforms:
Adobe Commerce (Magento) Salesforce Commerce Cloud (SFCC) SAP Hybris Mirakl ChannelAdvisor IBM WebSphere Commerce BigCommerce Shopify Plus commercetools Oracle Commerce Elastic Path Spryker

Technology & Tools:
CRM (Salesforce) SaaS Sales PIM (Product Information Management) CPQ (Configure Price Quote) CMS (Content Management Systems) OMS (Order Management Systems) ERP (Enterprise Resource Planning) BI Tools (Business Intelligence)
 

McFadyens goal is to ensure that our clients are able to maximize the return on their technology investment by providing better service to their clients partners and internal teams. At McFadyen we truly believe our employees are our most valuable asset. Across our locations in the US Brazil and India we offer a world class work culture that enables top notch delivery for some of the worlds most influential companies.  

McFadyen Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color age religion sex sexual orientation gender identity / expression national origin disability protected veteran status or any other characteristic protected under federal state or local law where applicable. 

Remote Work :

Yes

Employment Type :

Full-time