Associate Marketing Manager CRM & Social Media
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Job Location:
Burlington - Canada
Monthly Salary:
Not Disclosed
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
The Associate Marketing Manager CRM & Social Media will help shape and execute DQs customer engagement strategy across owned digital channels. Execute Customer Relationship Management (CRM) campaigns that drive loyalty and repeat visits and social initiatives that build brand love and community.
Principal Accountabilities:
Customer Relationship Management (CRM):
- Collaborate with internal team and agency partner to manage the planning and execution of CRM campaigns across email SMS push notifications in app messaging and web.
- Manage campaign calendars and coordinate with cross-functional teams to ensure timely delivery.
- Analyze customer data to segment audiences and personalize messaging.
- Monitor campaign performance and optimize based on KPIs such as open rates click-throughs and conversion.
- Stay current on CRM trends and monitor the competitive landscape to determine opportunities to optimize and test new tools/features.
- Ensure compliance with data privacy regulations (e.g. CASL CAN-SPAM)
Social Media:
- Collaborate with internal team and agency partner to manage the planning and execution of organic and paid social content across platforms (Meta TikTok Snapchat Pinterest Reddit etc.).
- Collaborate with Marcom Brand and Digital teams to ensure consistent voice and visuals.
- Support Franchisee access to local store pages and support documentation.
- Track performance metrics and adjust strategies to improve reach and engagement.
- Support influencer partnerships and content creator initiatives.
- Stay current on social trends and monitor the competitive landscape to determine opportunities to optimize channel strategies.
The Canadian national base salary range for this position is CAD $6732 - $77448. The base salary range displayed reflects the targeted hiring range for the same positions across all Canadian locations. Individual pay is determined by job-related skills work location and education or experience.
Qualifications :
Education & Qualifications
- Bachelors degree in Marketing Business or related field or equivalent combination of work experience and education.
- 2 - 3 years of experience in CRM and/or social media marketing preferably in retail QSR or consumer-facing loyalty programs.
- Strong analytical skills and experience working with customer data and KPIs.
- Excellent writing communication project and time management skills.
- A passion for food storytelling and building customer relationships
- Strong understanding of marketing tools tactics and strategies. Ability to connect those strategies to broader company initiatives.
- Advanced quantitative aptitude; comfortable with ambiguous analytic challenges.
- Advanced verbal and written communication skills; demonstrated ability to tailor communications to fit multiple audiences.
- Ability to think ahead and anticipate potential problems drive solutions and/or elevate appropriately and when necessary.
- Demonstrate openness to coaching and feedback.
- Ability to execute in the short-term while simultaneously thinking long-term
- Highly collaborative and results-driven
- Fast-learner eager to dive in and bring relevant experience to the role
- Ability to break through the complexity to quickly implement simple solutions that drive results
- Problem-solver with excellent written and verbal communication skills and attention to detail
- Time-management skills with the ability to thrive in a fast-paced environment and to manage multiple competing priorities.
Additional Information :
Work Environment:
Most positions located out of our corporate office in Burlington Ontario will work a hybrid work schedule where you will work 3 collaboration days a week. Additional in office time may be required to support team/project needs.
Inclusion & Belonging
We are committed to creating a culture of inclusion and belonging for all who touch DQ. We believe in and commit to fostering a community where employees bring their authentic selves to work and where we recruit engage and retain employees franchise owners and suppliers based on qualifications and merit. We strive to maintain an environment where everyone feels welcome.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Marketing
- Google Analytics
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- Content Development
- SEO
- Adobe Photoshop
- Social Media Management
- Copywriting
- Content Management
About Company
Since 1940, Dairy Queen® has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and oper ... View more
