Google Ads Specialist
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Job Location:
Monthly Salary:
Posted on:
21 hours ago
Vacancies:
1 Vacancy
Job Summary
Position: Google Ads Specialist (Mobile Apps TROAS-Focused)
Working Hours: 3:00 PM 12:00 AM
Location: Onsite
Department: Marketing
About IKONIC
IKONIC is a US-based IT company headquartered in Miami Florida serving clients globally for over 9 years. Were known for building scalable digital solutions and high-performing product teams. Innovation ownership and outcomes are core to how we work.
Position Purpose:
Were looking for a Google Ads Specialist who deeply understands mobile app marketing for both Android & iOS with a sharp focus on TROAS-based strategies. Youll manage full-funnel performance campaigns run growth experiments and work cross-functionally to drive quality installs in-app conversions and maximize ROAS.
Education & Professional Qualification:
- Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.
- Certification(s): Google Ads Certification is a plus.
Experience:
- 2 Year of experience in Google Ads Specialist TROAS-Focused
Responsibilities:
- Launch manage and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)
- Optimize campaigns for Target ROAS focusing on revenue-driving events like purchases subscriptions and IAPs
- Perform deep competitor analysis using tools like SensorTower or AppMagic
- Handle mediation and in-app ad placements (AdMob MoPub ironSource etc.)
- Monitor and improve app store visibility and ratings through review strategies
- Leverage Firebase GA4 and Apple SKAdNetwork for conversion tracking
- Design and test creatives for various user journey stages
- Refine targeting bidding creatives and placements to meet KPIs
- Build performance dashboards and deliver reporting
- Collaborate with designers content creators and other stakeholders to develop high-converting ad creatives and landing pages.
- Stay updated with the latest Google Ads trends policies and best practices.
Requirements
- 2 years experience managing mobile app campaigns (Android iOS) focused on TROAS
- Strong command over Google Ads UAC Firebase GA4 SKAN App Store Connect and conversion tracking
- Hands-on experience with ad mediation platforms
- Ability to manage review generation strategies on both app stores
- Experience with paid campaigns for apps with subscriptions or IAPs
- Strong analytical mindset
- Excellent collaboration and communication skills
- Google Ads certification preferred
- Experience with Apple Search Ads (ASA) or other UA channels like TikTok Meta
- Worked on freemium subscription or hybrid monetization models
- Familiarity with privacy-first strategies (ATT consent prompts etc.)
Benefits
- EOBI
- Provident Fund
- Medical Health Insurance
- Annual Leaves
- Casual leaves
- Sick Leaves
- Bereavement Leaves
- Marriage Leaves
- Paternity Leaves
- Maternity Leaves
Why Should You Join IKONIC
At IKONIC we believe in providing development opportunities to all its employees which is why our job comes with a variety of challenging assessments meant to catapult your career to the next level. This is made evident with our offerings such as:
- A growth mindset through the help of experienced and helpful Mentors. Ikonic is made up of passionate individuals who aim to support each other in their training as well as day-to-day tasks.
- A Dynamic Environment where we focus on encouraging initiatives promoting agility and creating a work/life balance. We know the value you bring in and we aim to nurture it.
- Market Competitive Compensation based upon your professional qualifications and skill set.
- As an Equal employment opportunity provider. All employment associated decisions are based on an individuals merit.
Note: Above goals and job descriptions are indicative and subject to change.
Key Skills
- Sales Experience
- Crane
- Customer Service
- Communication skills
- Heavy Equipment Operation
- Microsoft Word
- Case Management
- OSHA
- Team Management
- Catheterization
- Microsoft Outlook Calendar
- EHS
