Senior Manager, Content Strategy
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Job Location:
Monthly Salary:
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeJob Description
When youre part of Thermo Fisher Scientific youll do challenging work and join a team that values performance quality and innovation. As part of a successful growing global organization you will be encouraged to perform at your best. With revenues of more than $40 billion and the largest investment in R&D in the industry we give our people the resources and chances to create significant contributions to the world.
Discover Impactful Work:
This position operates within the Marketing Operations team. It will lead the content strategy globally for LPG. It has a specific mandate for AEO (Answer Engine Optimization) readiness.
A day in the Life:
Your role involves turning LPGs technical and scientific information into clear stories aligned with our goals. You will manage organic social to expand these stories reach. You will create a scalable production and governance system for high-quality global content. You will measure important factors like discoverability demand and return on investment.
Content strategy & AEO readiness
- Lead the global content strategy to ensure AEO readiness for answer engines.
- Define an intentled content architecture and templates.
- Develop and implement a strategic narrative strategies aligned with personas buyer journeys and regional priorities.
- Lead the organic social strategy to amplify strategic storytelling and support AEO readiness.
Crossfunctional alignment & governance
- Represent LPG within the corporate content strategy team by ensuring the groups priorities audience nuances and scientific/regulatory requirements appear in enterprise content strategy and roadmaps.
- Develop a customer-centric storytelling mentality across the global marketing organization. Focus especially on Global and Regional Market Development (GMDs/RMDs).
- Lead the strategy and development of crossgroup campaigns that span LPG audiencesdefine the campaign narrative and amplification plan.
Measurement & optimization
- Identify key indicators and dashboards for discoverability engagement and return on investment
Keys to Success:
Experience
- 810 years in B2B content strategy including leading division level content programs.
- Experience building content operating models (governance workflows tooling) across regions; life sciences or technical domain exposure preferred.
Knowledge Skills Abilities
- Expertise in intentled content planning editorial excellence and narrative development; strong grasp of structured content/metadata and machinereadable patterns for AEO.
- Adept at leading collaborators across multiple areas (product/portfolio legal/compliance regional marketing corporate channels) and facilitating change.
- Analytical and passionate about quality; turns insight into playbooks and scalable improvements.
Benefits
We offer competitive remuneration annual incentive plan bonus healthcare and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative forward-thinking organization and outstanding career and development prospects. We offer an exciting company culture that stands for integrity intensity involvement and innovation!
Required Experience:
Senior Manager
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Electron microscopes reveal hidden wonders that are smaller than the human eye can see. They fire electrons and create images, magnifying micrometer and nanometer structures by up to ten million times, providing a spectacular level of detail, even allowing researchers to view single a ... View more
