Manager, Marketing

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Canada Goose isnt like anything else. Weve built something great something special - an iconic brand with an inspirational and authentic story. At the heart of it is our promise to empower true exploration of all kinds. At Canada Goose youre part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam. We endure any condition observe every detail and are building a community that believes in living bravely and coming together to support game-changing people.

Here opportunities are everywhere - to try something new to learn to do meaningful and impactful work and theyre yours for the taking.

Position Overview:

Job Purpose:
We are seeking a dynamic and results-driven Marketing Manager to join ourAPAC team. The ideal candidate will have a strong background in both online and offline advertising event management and influencer relations. This role will support the development and execution of marketing strategies that enhance brand awareness and drive customer engagement across the APAC region.

What youll do:

Brand Management

• Act as the regional liaison between local markets and global headquarters facilitating seamless communication strategic alignment and execution of brand initiatives.
• Lead the localization of global integrated marketing campaigns ensuring relevance to regional audiences while maintaining brand integrity and consistency.
• Review local market marketing proposals creative assets and layouts to ensure quality consistency and strategic fit.

Online and Offline Advertising

• Initiate develop and implementthe digital marketing campaigns including social media email marketing and online ads
• Collaborate with creative teams to develop compelling advertising content
• Monitor and analyze campaign performance metrics to optimize future initiatives

Event Management

• Plan and manage marketing events VIP events promotional and store activation across the APAC region
• Work with vendors and partners to ensure successful event execution
• Develop event materials and promotional items to enhance brand visibility
• Ensure all events reflect brand values tone and visual identity consistently across markets.

Influencer and PR Management

• Identify and engage with relevant influencers to promote brand initiatives
• Ensure brand consistency across all marketing initiatives and platforms strengthening brand equity in the region

Budget and Administrative Support

• Work on budget planning & monitoring
• Maintain proper documentation for purchase orders invoices and payments
• Prepare PR & marketing reports
• Conduct analysis to drive ROI efficiency and collect market intelligence

Lets talk about you:

• Bachelors degree in Marketing Business or a related field.
• 7 years of experience in luxury brands marketing with a focus on online and offline advertising event management and PR.
• Strong understanding of digital marketing tools and platforms.
• Excellent multi-tasking communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced environment.
• Proficiency in project management and organizational skills.

Knowledge Skills and Attributes:

• Experience in the APAC market.
• Fluent English and Mandarin
• Knowledge of marketing analytics tools.
• Familiarity with content management systems.

Whats in it For You

• A company built on Canadian roots and heritage

• Your work is recognized with a comprehensive and competitive Total Rewards Program

• Opportunities for career growth through numerous internal and external programs

• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards

• Be a part ofCG Gives. Donation matching and paid volunteer time to help the organizations you care about

• Access to tools and resources to support physical and mental health embracing change and connecting with colleagues

• Inspiring leaders and colleagues who will lift you up and help you grow

At Canada Goose we believe that belonging goes beyond mere inclusion. Its about being part of a community that values supports and empowers you. We thrive when we can be our authentic selves. Our community is built on empathy and the understanding that every individuals experience is unique and every voice is important. We also recognize that communities are ever evolving and that our work is never done. At Canada Goose belonging is more than just an idealits the key to unlocking our collective potential taking us further together.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview please e-mail us at: