Marketing Manager

Nairobi - Kenya

Monthly Salary: Not Disclosed

Experience Required: 4-5years

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

About Us

Our client The Design Gallery is East Africas leading authority in luxury interior design representing an exclusive portfolio of high-end European brands. The firm delivers world-class design solutions across residential corporate hospitality and retail environmentsbringing exceptional quality innovation and timeless elegance to every project. The Design Gallery is committed to excellence creativity and strategic growth across all commercial divisions.

Role Summary

We are seeking a creative analytical and highly strategic Marketing Manager to champion our luxury brand identity and drive high-value commercial growth. This role will lead the development and execution of marketing strategies that elevate brand prestige generate qualified leads and support revenue expansion. The ideal candidate combines luxury-brand sensibility with strong data-driven decision-making and excels in managing external creative partners to deliver world-class marketing outputs in a lean fast-paced environment.

Key Responsibilities & Impact

Strategic Marketing & Brand Leadership

Develop and execute an annual marketing plan aligned with sales objectives and revenue targets.
Define uphold and protect the brand identity across all digital physical and print touchpoints.
Conduct market and competitor research to identify premium opportunities and stay ahead of luxury design trends.
Shape product positioning personas messaging and value propositions translating them into integrated marketing strategies.
Manage the marketing budget ensuring efficient allocation and strong ROI on all contracted services.

Digital Marketing & Content Creation

Develop and manage the digital marketing strategy across platforms (Instagram Pinterest LinkedIn Facebook) focusing on brand validation and aspirational storytelling rather than generic engagement.
Direct external creative partnersphotographers videographers designers copywritersto produce high-quality content including project photography videos blogs and email campaigns.
Oversee the website and implement SEO strategies to ensure it operates as a world-class digital validation tool that attracts high-value prospects.
Execute targeted digital advertising campaigns (ABM LinkedIn A&D targeting Google Ads social ads) to generate premium leads and promote exclusive collections.

Demand Generation & Sales Enablement

Design and implement campaigns focused on Marketing Qualified Accounts (MQAs) delivering a consistent pipeline of high-ticket prospects to the sales team.
Develop premium sales enablement tools including luxury brochures custom lookbooks product guides and pitch materials.
Track analyze and report on campaign performance (MQLs conversion rates ROI) using CRM and marketing analytics tools.

Public Relations & Events

Cultivate strong relationships with architects interior designers developers journalists and influencers to secure media exposure and strategic partnerships.
Plan and execute a limited number of exclusive high-impact eventssuch as private launches curated client dinners and trade workshopsto elevate brand prestige and drive qualified leads.

Requirements

Bachelors degree in Marketing Communications Business or related field.

Minimum 5 years experience in marketing preferably within the luxury segment (bespoke furniture design architecture or premium B2C/B2B).

Proven experience in digital marketing with emphasis on visual storytelling (Instagram Pinterest) and high-quality content creation.

Experience managing external creative resources to deliver premium outputs within budget.

Experience in Trade Marketing (Architect & Designer networks) relationship-building and partner program development.

Strong command of marketing analytics (Google Analytics) CRM systems and budget management.

A visual portfolio demonstrating luxury brand marketing and campaign execution.

Key Competencies & Soft Skills

Creative Curator: Exceptional eye for style design and luxury aesthetics; zero tolerance for generic or low-quality creative.

Owner-Operator: Strategic thinker who can also execute hands-on tasks such as copywriting and website updates.

Relationship Strategist: Confident communicator skilled at building bespoke relationships with trade partners and high-end clientele.

Data-Driven Marketer: Able to translate insights into actionable strategies that drive measurable results.

Project Management Expert: Highly organized efficient and capable of managing multiple projects from concept to completion.

Collaborative Team Player: Works seamlessly with sales and cross-functional teams understanding that marketing success drives firm-wide growth.

WHY JOIN US

At The Design Gallery creativity excellence and collaboration are at the heart of everything we do.

Impactful Projects: Lead the design of landmark commercial spaces shaping Nairobis luxury landscape.
Autonomy & Trust: Enjoy creative freedom and strategic input on projects.
Career Growth: Clear pathways to senior design leadership roles.
Competitive Package: Attractive compensation and benefits aligned to industry standards.

About UsOur client The Design Gallery is East Africas leading authority in luxury interior design representing an exclusive portfolio of high-end European brands. The firm delivers world-class design solutions across residential corporate hospitality and retail environmentsbringing exceptional quali...