Marketing Manager

Key Responsibilities

1. Marketing Strategy & Brand Management

• Develop and implement the overall marketing strategy aligned with Lean Energy Kenyas business objectives.
  

• Build and strengthen the company brand across B2B industrial and institutional markets.
  

• Ensure consistent brand messaging across all marketing channels and materials.
  

• Conduct market research to identify industry trends customer needs and competitive positioning.
  

2. Lead Generation & Business Support

• Design and execute lead generation campaigns to support sales and business development teams.
  

• Work closely with sales and technical teams to develop sector-specific marketing campaigns.
  

• Support tender marketing proposals and capability statements where required.
  

• Track marketing-qualified leads (MQLs) and support conversion to sales opportunities.
  

3. Digital & Content Marketing

• Manage digital marketing activities including website content SEO email marketing and social media.
  

• Develop technical and commercial content such as case studies brochures presentations and thought leadership articles.
  

• Oversee external agencies for digital marketing design and media buying where applicable.
  

• Monitor and report on digital performance metrics and ROI.
  

4. Corporate Communications & PR

• Manage corporate communications announcements and public relations initiatives.
  

• Coordinate participation in industry events exhibitions conferences and stakeholder forums.
  

• Support internal communications and employer branding initiatives.
  

• Maintain relationships with the media industry bodies and strategic partners.
  

5. Marketing Operations Budget & Reporting

• Develop and manage the marketing budget and ensure cost-effective execution.
  

• Track marketing KPIs and prepare regular performance reports.
  

• Ensure compliance with company policies and brand guidelines.
  

• Continuously improve marketing processes and tools to enhance efficiency and impact.
  

Requirements

Qualifications & Experience

Academic Qualifications

• Bachelors degree in Marketing Business Administration Communications or a related field.
  

• A postgraduate qualification or professional marketing certification is an added advantage.
  

Experience

• Minimum of 36years marketing experience preferably in energy engineering industrial utilities or B2B sectors.
  

• Proven experience developing and executing marketing strategies that support revenue growth.
  

• Experience working closely with sales and technical teams.
  

• Exposure to tender-driven or project-based environments is an added advantage.
  

Key Skills & Competencies

• Strong strategic and analytical thinking
  

• Excellent communication and stakeholder management skills
  

• Digital marketing and content development expertise
  

• Ability to translate technical solutions into compelling value propositions
  

• Strong project management and execution skills
  

• Commercial awareness and results-driven mindset
  

Preferred Industry Background

• Energy renewable energy boilers utilities engineering services or industrial solutions Added advantage
  

• Experience in the Kenyan or East African market is highly desirable.