Senior Manager, Commercial Media

Our Marketing Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes ears and voice of Ford.

In this position...

Ford is looking for a Commercial Media Lead who partner with the Consumer Media Lead to drive media effectiveness and efficiency as a key contributor to delivering on marketing and business objectives. This role will be critical in building B2B media capabilities and establishing the media team as a key driver of Ford Pros marketing delivery. Leading the charge in establishing strategy oversight and thought leadership this person is critical to establish the go-to-market in enablement for the growth of Ford Pro. Critical media infrastructure is in place and must be optimized to allow for refinement of data and audience models for targeting and to drive analytics.

The Commercial Media Lead will also be responsible for driving the strategic direction and operation of media partnerships on behalf of Ford Pro working in unison with the Global & U.S. Media team building maintaining and optimizing the major relationships for the brand across Facebook Google and LinkedIn among others. Bringing deep integrated media expertise they will implement processes that enable Ford to measure spend and monitor success metrics.

What youll do...

• Provide leadership for Commercial Media primarily U.S. with some global oversight reporting to the Global Head of Media.
• Lead the Commercial Media relationship with Fords agency partners
• Build senior level relationships with Global media partners e.g. Google Meta Amazon LinkedIn etc
• Optimize the ad tech stack implementing first party data in order to target small medium enterprise businesses and special interest audiences to grow the Ford Pro Brand build Direct Customer Relationships and drive software/service signups
• Work with the Integrated Marketing Team & Communications (PR) Team to build integrated content strategy and key audience outreach SEO and backlinks to build stronger presence for Ford Pro.
• Work with Global Data Insights & Analytics Teams to structure primary data for the use of audience creation for media targeting lookalike models
• Develop test/learn methodologies in order to optimize creative message development media efficiency
• Create and implement structures and processes which improve the efficiency and functionality of the media process working closely with the Consumer Media Lead
• Oversee the development of media best practices that are shared with Global teams
• Work with the agency and GDIA to establish rigorous media analytics by platform to ensure ROI on the media investment
• Maintain tracking on competitive and new media intelligence

Youll have...

• Bachelors degree in Business Marketing Data & Analytics or related field
• 10 years of relevant experience in media and performance marketing either client or agency side or in related companies such as technology data & analytics
• 10 years of experience leading teams
• Prior experience developing strategy go-to-market plans data & analytics and measurement efforts to drive marketing success

Even better you may have...

• Experience working on global brand with marketing and media expertise across U.S./North America
• Deep experience with business to business marketing particularly in large matrixed organizations
• Experience working with media measurement models of all types CPA CPC MTA MMM and building to a business outcome: lead generation models traffic sales etc.
• In-depth knowledge of integrated media planning/buying processes particularly in the Auto category due to the complexity of Tier 1 2 and 3 processes and the need to de-duplicate with the Consumer/Retail team.
• Experience implementing media planning processes cross-functional teams and global environments
• Thrives in a fast-paced setting managing a large diverse team across multiple projects and skill teams
• Proven track record of successfully influencing and evolving complex projects
• Flexibility and adaptability willing to walk away from an idea or work when it becomes clear it is not a good investment of resources or time
• Thorough understanding of brand differentiators and ability to deliver experiences that ladder up to overall brand position

You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.


This position is a leadership level 5.

For more information on salary and benefits click here: sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.

This position is hybrid (onsite four days per week) for candidates who are in commuting distance to a Ford hub location. #LI-Hybrid

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