Digital Marketing Manager PropTech

HR POD - Hiring Talent Globally

Job Location:

Lahore - Pakistan

Monthly Salary: Not Disclosed

Posted on: 10 hours ago

Vacancies: 1 Vacancy

Job Summary

Requirements:

5 years of experience in digital marketing performance marketing or growth marketing.
Prior experience in PropTech real estate tech marketplace platforms or SaaS is highly preferred.
Strong expertise in paid channels (Google Ads Meta Ads LinkedIn Ads) SEO/SEM and marketing automation.
Hands-on experience using analytics tools such as GA4 Hotjar Mixpanel or Data Studio.
Strong understanding of digital funnels attribution models CAC CPL and lifecycle marketing.
Experience managing budgets forecasting and delivering measurable ROI.
Excellent communication storytelling and stakeholder management skills.
Ability to lead teams coordinate with agencies and work cross-functionally.
A test-and-learn mindset with the ability to move fast and iterate based on data.

Responsibilities:

Develop and execute a data-driven digital marketing strategy tailored to PropTech audiences (buyers renters agents developers).
Drive lead generation customer acquisition and product adoption through multi-channel campaigns.
Plan launch and optimize paid campaigns across Google Meta LinkedIn and programmatic platforms.
Lead SEO initiatives (technical on-page off-page) to grow organic traffic and improve search rankings.
Oversee website performance landing page optimization and end-to-end digital funnels.
Build and execute content strategies across blog email social media and video channels.
Strengthen brand presence on LinkedIn Instagram YouTube and other relevant platforms.
Manage digital marketing budgets forecast spend and ensure strong ROI and efficient CPL.
Conduct A/B testing track KPIs and use analytics tools (GA4 Search Console CRM dashboards) to improve performance.
Prepare monthly performance reports with insights learnings and recommendations.
Collaborate cross-functionally with sales product and operations for aligned digital initiatives.
Lead and mentor a small digital team and manage external agencies when required.

Requirements: 5 years of experience in digital marketing performance marketing or growth marketing.Prior experience in PropTech real estate tech marketplace platforms or SaaS is highly preferred.Strong expertise in paid channels (Google Ads Meta Ads LinkedIn Ads) SEO/SEM and marketing automation.Han...