The Panel Marketing Specialist leads the execution of data-driven marketing campaigns aimed at panel growth engagement and retention across all centralised panels and key markets. Responsible for end-to-end marketing initiatives delivery performance analysis and continuous optimization in alignment with brand guidelines and marketing best practices.
Essential Job Functions:
Including but not limited to the following:
- Develop and execute marketing campaigns in collaboration with the Team Lead and Manager.
- Manage campaign lifecycle from ideation to post-analysis.
- Handle audience and payment data accurately following data protection and company guidelines.
- Follow departement procedures to maintain campaign accuracy and consistency.
- Implement A/B testing and data-driven optimizations.
- Ensure deliverability personalization and compliance.
- Produce campaign reports and insights for optimization.
- Collaborate with all Panel functions and the wider team as required to ensure Global Panel goals are delivered.
- Brief and collaborate with design content and analytics teams.
- Respond to member and internal queries professionally and within timelines.
- Stay current with marketing trends and innovations.
- Support panel growth strategies and knowledge sharing.
Qualifications :
- Bachelors degree in Marketing Communications or related field.
- 3 years of experience in B2C affiliate and digital marketing with emphasis in email marketing
- Fluent English; additional language preferred.
- Email automation tools (e.g. DotDigital HubSpot Marketo).
- CRM and audience segmentation.
- Microsoft Excel for analytics and reporting.
- Google Analytics and/or data visualization tools a plus.
Additional Information :
Must be willing to work in EU time zone
Please submit your CV in English
#LI-LC1
#LI-Remote
Remote Work :
Yes
Employment Type :
Full-time
The Panel Marketing Specialist leads the execution of data-driven marketing campaigns aimed at panel growth engagement and retention across all centralised panels and key markets. Responsible for end-to-end marketing initiatives delivery performance analysis and continuous optimization in alignment ...
The Panel Marketing Specialist leads the execution of data-driven marketing campaigns aimed at panel growth engagement and retention across all centralised panels and key markets. Responsible for end-to-end marketing initiatives delivery performance analysis and continuous optimization in alignment with brand guidelines and marketing best practices.
Essential Job Functions:
Including but not limited to the following:
- Develop and execute marketing campaigns in collaboration with the Team Lead and Manager.
- Manage campaign lifecycle from ideation to post-analysis.
- Handle audience and payment data accurately following data protection and company guidelines.
- Follow departement procedures to maintain campaign accuracy and consistency.
- Implement A/B testing and data-driven optimizations.
- Ensure deliverability personalization and compliance.
- Produce campaign reports and insights for optimization.
- Collaborate with all Panel functions and the wider team as required to ensure Global Panel goals are delivered.
- Brief and collaborate with design content and analytics teams.
- Respond to member and internal queries professionally and within timelines.
- Stay current with marketing trends and innovations.
- Support panel growth strategies and knowledge sharing.
Qualifications :
- Bachelors degree in Marketing Communications or related field.
- 3 years of experience in B2C affiliate and digital marketing with emphasis in email marketing
- Fluent English; additional language preferred.
- Email automation tools (e.g. DotDigital HubSpot Marketo).
- CRM and audience segmentation.
- Microsoft Excel for analytics and reporting.
- Google Analytics and/or data visualization tools a plus.
Additional Information :
Must be willing to work in EU time zone
Please submit your CV in English
#LI-LC1
#LI-Remote
Remote Work :
Yes
Employment Type :
Full-time
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