Sr. Director, People Brand
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Job Location:
Bethesda, MD - USA
Monthly Salary:
Not Disclosed
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
JOB SUMMARY
The Sr. Director of People Brand is part of Change Management & Associate Engagement working on behalf of Human Resources to connect our culture and career opportunities with associates and candidates worldwide. By applying proven consumer brand marketing strategies and creative solutions this role helps Marriott attract engage and inspire people across the globe.
At Marriott International our people are the cornerstone of our business. Were consistently recognized as one of the worlds best places to work and our philosophy is built on putting people first. This role brings that story to life strengthening pride among current associates and connecting with future talent who want to be part of our journey.
At the heart of this work is Be our People Brand built on three distinct pillars: Begin Belong Become. Be reflects our commitment to creating a culture of inclusion empowering associates to start their journey with us find belonging in our global community and grow into who they want to become. The Director of People Brand will steward and evolve this brand ensuring it attracts and retains top talent while reinforcing what makes our culture unique.
This leader will keep Marriotts People Brand aligned with workforce and cultural trends ensuring it resonates globally and complements our world-class portfolio of consumer brands. With a collaborative mindset they will develop strategies digital solutions and creative campaigns that strengthen candidate attraction and build associate pride.
CANDIDATE PROFILE
Education and Experience
Required
- 4-year degree in Business Administration Marketing Communications or related field required;
- 8years of progressive experience in brand marketing communications or culture strategy.
- Proven ability to lead global brand strategies that strengthen talent pipelines and internal culture.
Track record of building cross-functional partnerships and leading creative campaigns with measurable outcomes.
Preferred
- MBA with a focus on brand marketing preferred
- Experience across both consumer and employer brands preferred.
CORE WORK ACTIVITIES
Strategy & Stewardship
- Define and evolve Marriotts global People Brand strategy ensuring consistency across geographies disciplines and business units.
- Balance talent attraction and culture branding driving external visibility while reinforcing associate pride internally.
- Anticipate workforce and cultural trends to keep the People Brand forward-looking and competitive.
- Align brand expression across Marriott Careers and associate engagement channels.
Talent Attraction
- Serve as a strategic partner to Talent Acquisition embedding People Brand into recruiting strategies and goals.
- Drive organic and earned candidate flow through SEO robust content strategy and optimized digital channels.
- Reduce reliance on paid sources by leveraging storytelling social media and digital innovation.
Align source of hire strategies with quality of hire metrics to ensure brand efforts contribute to strategic talent outcomes.
Culture Branding
- Translate the People Brand into initiatives that build pride belonging and connection for associates.
- Partner with HR Communications and business leaders to integrate People Brand into the associate experience.
- Ensure messaging reflects the authentic experiences of associates worldwide.
Brand Identity & Partnerships
- Oversee the creative identity of the People Brand ensuring it is distinctive while complementary to Marriotts consumer brands.
- Partner with our consumer brand teams to align the People Brand with Marriotts portfolio of world-class hospitality brands.
- Lead agency and creative partners to produce campaigns that drive awareness engagement and pride.
Leadership & Team Management
- Lead and develop a team
- Build strong partnerships across Talent Acquisition HR Marketing and Communications.
- Foster a collaborative high-performance culture that delivers measurable business impact.
Measurement & Innovation
- Define metrics and measure success in candidate attraction brand engagement and associate pride.
- Benchmark against leading employer and consumer brands adopting innovative cost-effective approaches.
- Continuously refine strategies based on insights and performance data.
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Required Experience:
Exec
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more
