Deputy General Manager North Sales

Delhi - India

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Job Summary

Location: Delhi Delhi India

Position Title : Deputy General Manager - North Sales

Role Summary

The Deputy General Manager (DGM) is accountable for driving profitable sales growth in the general trade channel developing and executing regional sales strategies and leading transformation initiatives to achieve commercial objectives. The DGM leads a team of Area Sales Managers (ASMs) and Sales Officers (SOs) fostering a high-performance culture and ensuring operational excellence across the region.

Key Responsibilities

1. Strategic Planning & Budgeting (10%)

Shape regional sales strategies by analyzing market trends growth opportunities and competitive dynamics.
Collaborate with the Sales Head to identify emerging markets and support expansion initiatives.
Develop monitor and optimize regional budgets ensuring alignment with organizational goals.

2. Sales Target Setting & Execution (20%)

Govern and allocate sales targets across products and geographies ensuring targets are ambitious yet achievable.
Partner with customer marketing to design and implement trade plans and activations.
Evaluate field feedback on promotions and discounts collaborating with marketing to enhance sales performance.
Approve action plans to address competitive challenges and drive market share.

3. Performance Monitoring & Review (30%)

Conduct regular review meetings with ASMs and SOs to assess sales progress distributor management and activation effectiveness.
Analyze regional performance data identify gaps and implement corrective actions.
Maintain relationships with key distributors guiding negotiation strategies and ensuring distributor satisfaction.

4. Relationship Building & Market Intelligence (15%)

Network with distributors and retailers to understand business needs resolve issues and gather market intelligence.
Initiate innovative engagement models to strengthen client relationships and inform strategic decisions.

5. Cross-Functional Leadership (5%)

Lead or participate in cross-functional projects (e.g. GTM transformation analytics training & development).
Drive change management ensuring readiness for new business processes and market shifts.

6. People Development & Team Management (20%)

Cascade functional goals set clear objectives and conduct regular performance reviews for the team.
Mentor and coach ASMs on negotiation consultative selling and regional nuances.
Lead recruitment for open positions ensuring the team is equipped for success.

Dimensions & KPIs

Team Size: 46 ASMs
Key KPIs: Sales volume forecast accuracy margin improvement brand building/POS activations attrition rate

Required Knowledge Skills & Competencies

Proven experience in FMCG sales handling multiple categories and general trade channels
Strong analytical problem-solving and communication skills
Proficiency in Microsoft Office and sales analytics tools
Exceptional leadership negotiation and customer engagement abilities
Demonstrated ability to drive transformation and manage cross-function

Education & Experience

Graduate degree required; MBA preferred
Minimum 10 years experience in FMCG sales with leadership experience

Best Practice Enhancements

Emphasize strategic account management and pipeline development
Foster multi-level stakeholder relationships (internal and external)
Leverage data-driven insights for sales forecasting and market expansion
Champion a culture of excellence accountability and continuous improvement

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individuals race color gender age national origin religion citizenship status marital status sexual orientation gender identity transgender status physical or mental disability protected veteran status genetic information pregnancy or any other categories protected by applicable federal state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

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You can request an accommodation via phone or email.

To request an accommodation via phone please call 1 and leave a voicemail with your contact information. You may also email a request for accommodation to Please be sure to include Accommodation Needed in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.

Required Experience:

Director

Location: Delhi Delhi IndiaPosition Title : Deputy General Manager - North SalesRole SummaryThe Deputy General Manager (DGM) is accountable for driving profitable sales growth in the general trade channel developing and executing regional sales strategies and leading transformation initiatives to ac...